Yamaha Philosophy

The Yamaha Philosophy consists of the Corporate Slogan, which is a more concise statement of Yamaha's Corporate Philosophy, the Corporate Philosophy, which defines the reason for our existence as a company and the goals that we seek to achieve through our work and corporate management, and the "Way" which explain the mindset that all employees of the Yamaha Group should adopt, and the manner in which they should act on a daily basis. We utilize the Yamaha Philosophy as a foundation to draw from, and try to think from the customer's viewpoint as we build on unique expertise and sensibilities, as well as the reputation for unparalleled reliability gained during our long history. Our goal in doing so is to consistently provide high quality products and services that exceed the expectations of our customers, and to create excitement and cultural inspiration together with people around the world.

Corporate Slogan

Sharing Passion & Performance

Corporate Philosophy

With our unique expertise and sensibilities,
gained from our devotion to sound and music,
we are committed to creating
excitement and cultural inspiration
together with people around the world.

Way

Corporate Philosophy

Embrace Your Will ……… Will
While endeavoring to provide customer satisfaction and contribute to society and culture, be passionate in your work.
Stand on Integrity ……… Integrity
Take pride in your work but maintain an attitude of humility, working with integrity to provide craftsmanship and services of the highest quality.
Take Proactive Actions ……… Initiative
Be proactive in your work; observe, consider, discuss, and act to strengthen individual and team performance.
Go Beyond the Limits ……… Challenge
Don't limit yourself—have the courage to take on new challenges.
Stick to the Goals ……… Commitment
Demonstrate the creativity and fortitude required to ensure your commitments are met.

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