Corporate Philosophy


Corporate Objective“CREATING ‘KANDO’ TOGETHER,”

Yamaha will continue to create ‘kando’ and enrich culture with technology and passion born of sound and music, together with people all over the world.

Management Philosophy

  • [Customer-Oriented and Quality-Conscious Management] Yamaha fully satisfies its customers by offering quality products and services that incorporate new and traditional technologies as well as refined creativity and artistry.
  • [Transparent and Sound Management] Yamaha delivers proper returns to shareholders by ensuring a solid business performance and achieves lasting development through transparent and sound management.
  • [Valuing People] Yamaha strives to be an organization where each person’s individuality and creativity are respected and all can demonstrate their full potential through their work.
  • [Harmony with Society] Yamaha is a good corporate citizen that contributes to the development of society, culture, and the economy by observing laws, demonstrating high ethical standards, and endeavoring to protect the environment.

* ‘KANDO’ (is a Japanese word that) signifies an inspired state of mind.

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