All Access 360 Now Live

1/23/2009 [Corporate]

Watch the Free Podcasts that Take Viewers Behind The Scenes of Yamaha Photo Shoots and Enter to Win a Guitar Signed by Jason Mraz

NASHVILLE, Tenn. — Yamaha Corporate Artist Affairs, Inc. is proud to announce the launch of All Access 360, a dynamic video supplement to All Access magazine. Twice a year, YCAA features 10 of Yamaha's talented artists in the highly acclaimed magazine, and now fans can go even further behind the scenes by viewing these brand new podcasts today at

Yamaha Artist Jason Mraz
Yamaha Artist Jason Mraz
Bringing users into an intimate backstage world, All Access 360 offers a window into the process of creating All Access magazine's stunning photography and gives up close and personal perspectives directly from each artist. The site features links to the online version of the magazine, bonus photos and content, 360-degree videos of the artists' instruments of choice and exclusive artist interviews.

The exclusive interviews provide narration for the 2-4 minute podcasts and detail what inspires them, what they love about touring and making music, upcoming projects, why they love their Yamaha instruments, and more! The videos also include concert and live performance footage and are available as free podcasts via iTunes.

"Yamaha wanted to provide people with an in-depth, exclusive sneak peak not only into the world of the All Access magazine, but also into the life of an artist, and All Access 360 does just that," comments Chris Gero, vice president of Yamaha Corporate Artist Affairs, Inc. "All Access 360 allows Yamaha artists to welcome viewers into their world for the day, share with them what they love about their Yamaha gear, and broadcast one of their songs to an extensive audience of music enthusiasts. It's an exciting new opportunity for all involved!"

Debuting with All Access 360 is also a giveaway contest to win a Yamaha silent guitar signed and played by the cover artist Jason Mraz. By participating in the contest, users can find out a few quirky things about the artists, such as what cartoon character they want to be when they grow up and what their hidden talents are.

The contest features six questions, the answers to which are hidden on the artists' pages. Site visitors have until May 15, 2009 to search for the answers in the hidden links and be automatically entered into the drawing. The winner will be announced June 1, 2009.

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