1/8/2010 [Corporate]Award-Winning Web Department Will Roll Out 'Connect With Yamaha' to Provide Real Time Updates Throughout the NAMM Show
"We've expanded our capabilities to offer a large palette of information about Yamaha in several convenient formats," said Jeff Hawley, Manager, Marketing Content, Yamaha Corporation of America. "With social media, iPhone apps and live streamed video, we can keep people up to date with what's happening in the world of Yamaha in real time."
With a simple tap of their iPhone or iPod touch, NAMM attendees will be able to access Yamaha via the Follow Me application, providing a map of the company's booth in the Marriott Hotel's Marquis Ballroom, access to popular Yamaha podcasts, a booth schedule and an exclusive new product brochure. An SMS text service will alert opt-in subscribers about important live broadcast events during the show. A special code will be included in print ads allowing attendees to opt-in to Yamaha's mobile alerts service.
For more information on Yamaha's social and mobile media outreach during the Winter NAMM 2010 show, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail firstname.lastname@example.org; visit www.yamaha.com/thehub.