12/30/2005 [Corporate]A dedicated staff outside Nashville makes the magic Possible for Yamaha artists.
The heart of historic Franklin, Tenn. is home to the new headquarters of Yamaha Corporate Artist Affairs, which supports the thousands of musical artists who use endorse Yamaha products.
Here in a distinctive 4,000-square-foot space, a staff of seven led by Corporate Director of Artist Affairs Chris Gero manages the company’s worldwide relationships with Yamaha artists a responsibility that includes concert production, imaging, piano logistics, media operations, tour planning, endorsements, production of the artist publication All Access, and occasional visits by the musicians themselves.
The office suite features exposed wooden beams, a fully equipped media room, and an artist lounge with a Yamaha C3 grand piano.
“Artists think they’re calling this huge corporate office, and it’s really just us in our jeans,” Gero told The Tennessean in July, when his operation moved here from a smaller office in nearby Leiper’s Fork. “This wouldn’t work in a corporate cube environment. We love the community, love the history here.”
This Yamaha DC3A grand piano is a highlight of the new office. On the adjacent wall is a photo of the same piano in one of its previous settings with Sir Paul McCartney at the Super Bowl XXXIX Halftime Show.
YCAA manages Yamaha’s relationships with such artists as Alicia Keys, John Legend, Sheryl Crow, Gavin DeGraw, Josh Groban, Britney Spears, David Gray, Phil Ramone, Steve Winwood, Justin Timberlake, Randy Jackson and Vanessa Carlton. Thousands of other Yamaha artists form the lifeblood of the music industry, even if they’re more often found in the liner notes than in the spotlight. “We support all of them on one level or another,” Gero says.
For more information, write Yamaha Corporation of America, Corporate Artist Affairs, 98 4th Avenue North, Franklin, TN 37064; telephone (615) 599-1699; or e-mail email@example.com.
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