Yamaha Makes a Big Splash At Summer NAMM 2008

6/27/2008 [Corporate]

Return to Nashville Generates Excitement for Innovative New Products; Yamaha Guitars Sponsors Muriel Anderson's All Star Guitar Night.

Yamaha Motif XS
Yamaha Motif XS
NASHVILLE, Tenn. — Summer NAMM 2008 came back to Nashville after a three year hiatus, and Yamaha generated a lot of buzz for its new product line at the annual music industry trade show. For the first time, Yamaha Guitars sponsored Muriel Anderson's All Star Guitar Night, held at the historic Ryman Auditorium.

Yamaha MM8
Yamaha MM8
"Coming back to Nashville helped energize everyone," said Rick Young, Senior Vice President, Yamaha Corporation of America. "If the turnout for Summer NAMM and the very positive attitude of the retailers is any indication, we will certainly have a better chance to finish the year in a strong position."

Yamaha IM8-40
Yamaha IM8
Every department from Yamaha's Pro Audio and Combo Division displayed in the large booth near one of the entrances to the convention center's main hall.

The Live Sound department unveiled its new IM8 medium-format mixing boards, the new MSR250 powered speaker and the new STAGEPAS 250M and 150M, primarily designed as keyboard amps and monitors.

Yamaha MSR250
Yamaha MSR250
Steinberg North America demonstrated its new hardware, including the CC121 Controller and MR816CSX and MR816X Audio Interfaces. The division also hosted a gathering at Backstage Studios, where acclaimed producer Chuck Ainlay lays down his tracks, and met with the Nashville chapter of the Club Cubase/Nuendo Nashville group.

The Music Production department showcased its new Audiogram computer recording interfaces, the MM8 synthesizer and the Motif XS Rack, while Yamaha's Portable Keyboards spotlighted the award-winning YPG-635, YPG-535 and YPG-235 models; Digital Pianos rolled out the new Arius line, the YDP-160 and YDP-140.

Yamaha STAGEPAS250M
Yamaha STAGEPAS 250M
Three flagship products at Yamaha Drums, the DTXTREME III electronic drum set, the PHX drum set and the Hex Rack® mounting system, attracted considerable attention. The DTXPRESS IV electronic set, the Stage Custom Birch kit and the new Rogers kits with brushed metallic finishes also elicited interest from visitors.

At Yamaha Guitars, the focus in acoustics was on the new CPX500 acoustic-electric guitars and the rest of the CPX and APX acoustic-electric line up. Electric guitars showcased the new Billy Sheehan Signature bass and the Pacifica 112V.


Yamaha SV150
Yamaha SV-150
The division served as the main sponsor of one of Summer NAMM 2008's most anticipated events, Muriel Anderson's All Star Guitar Night. Held at the historic Ryman Auditorium, home of the Grand Ole Opry from 1934 to 1974, the evening presented a range of exciting performers, including Muriel Anderson, Thom Bresh, Larry Carlton, David Facchini & Anita Camarella, Will Ray, Ladd Smith, Rick Vito and Victor Wooten. Yamaha Accessories featured its complete line of headphones, including the RH10MS professional monitor headphones, along with Air-Cell straps and other guitar necessities.

Yamaha AUDIOGRAM6
Yamaha Audiogram6
The company's Band & Orchestral Division showcased the second generation of the Yamaha Certified Sales Professional 2.0 (YCSP 2.0) Program. A part of Yamaha's Dealer Development Services, YCSP 2.0 builds on the success of Yamaha's popular YCSP 1.0 sessions, which have had over 35,000 downloads since they were introduced last year. The new sessions, launched officially on June 20th, 2008, are available at www.yamaha.com/ycsp.

Additionally, Yamaha Winds exhibited its Professional and Custom Level Trumpets and Saxophones, including a preview of their new upcoming Custom Black Instruments. Yamaha Strings presented its popular Silent Series of instruments, including the third generation SV-150K Concert Select Silent Practice Violin and the SVB-200 Silent Bass offering musicians the ultimate tools for silent practicing, anywhere, anytime; Yamaha's Acoustic Strings were showcased
Yamaha TP3100
Yamaha TP-3100 Series
as well. Percussion displayed its legendary marching and concert percussion products, including Concert Snare Drums, Carriers and the 3100 Series Timpani.

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; or e-mail infostation@yamaha.com.

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