Yamaha Reinforces Its Commitment to the Industry By Exhibiting At Summer NAMM 2009

7/24/2009 [Corporate]

New Products Launched; Yamaha Guitars the Presenting Sponsor of Muriel Anderson's All Star Guitar Night

BUENA PARK, Calif.—The Yamaha presence at Summer NAMM 2009 in Nashville was marked by a big award, new product launches and top-flight entertainment. Not only did the S90XS and S70XS music synthesizers win a coveted Best in Show award from Music Inc. magazine, but Yamaha Guitars capped the event by serving as Official Presenting Sponsor of Muriel Anderson's All Star Guitar Night, held at the historic Ryman Auditorium.

AvantGrand N2 Upright Piano
The AvantGrand N2 Upright Piano
"Winning the Best in Show Award for the new S90XS illustrates our unwavering dedication to quality and innovation, especially during these unique times," said Rick Young, Senior Vice President, Yamaha Corporation of America. "NAMM gives us a special opportunity to re-connect with our retail dealers and customers and we thought it was important to be there, to support NAMM's efforts."

Yamaha's Keyboard Division unveiled the new AvantGrand N2, the first upright piano to feature the touch and tone of a grand piano. Like its full-size cousin, the AvantGrand N3, also on display at NAMM and featured in Popular Science magazine, the category-defying N2 combines the qualities of an acoustic and a digital piano. The new PSR-S910 and PSR-S710 Arranger Workstations, which adapt feature sets from the flagship Tyros3, are perfect for pros and so-called "one-man-bands."

NTX1200R Nylon Electric Guitar
NTX1200R Nylon Electric Guitar
Yamaha Guitars showed off two major new product lines. Developed in conjunction with hot young guitar duo Rodrigo y Gabriela, the NCX and NTX nylon string acoustic-electric guitars feature the critically acclaimed A.R.T. transducer-style pre-amp system. The guitar department also highlighted the new FJX730SC and FJX720SC acoustic-electric guitars, new jumbo body shapes that offer the same enduring features as the company's FG dreadnought models. In addition, the FJX730SC and FGX730SC now come with the A.R.T. pre-amp system.

Winners of the Best in Show award from Music Inc. magazine, the S90XS and S70SX synthesizers from Yamaha's Music Production department combine the sounds of the Motif XS music production synthesizer workstation, a new S6 acoustic grand piano sample and the ease of use of a stage piano, making them the perfect performance partners. The "XSpand Your World" DVD, which comes bundled with the Motif XS music production synthesizer workstation, includes four discs filled with information and sounds that help players and producers get the most out of their instrument.

Cubase iC
Cubase iC
Steinberg North America, the only major music production software company to appear at the show, demonstrated Cubase 5 along with Cubase iC, a free application for the iPhone and iPod Touch that provides remote control recording capabilities for users of Cubase 4.5 and Cubase 5.

Yamaha Drums rolled out the new Trailblazer and Prospector drum kits from Rogers, which provide pro-quality features and unparalleled value. New color finishes for the Oak Custom and Tour Custom drums were also on display.

The Prospector Kit
The Prospector Kit
The Band & Orchestral Division demonstrated the new SV-150 Silent Practice Plus™ Violin, which includes a built-in digital tuner, metronome and over 24 digital sound effects. The instrument can be plugged in for live performance and an SD card port makes it possible to play along with recorded music in any audio file format.

Celebrating its 40th anniversary selling quality guitars in the United States this year, Yamaha Guitars served as the Official Presenting Sponsor of one of Summer NAMM 2009's most anticipated events, Muriel Anderson's All Star Guitar Night. Held at the historic Ryman Auditorium, home of the Grand Ole Opry from 1934 to 1974, the evening presented a range of exciting performers, including Yamaha Artist Don Alder. Muriel Anderson, along with the duo Strunz and Farah, played Yamaha's new NX Series nylon string acoustic-electric guitars. Ladd Smith and Adam Nitti also played Yamaha.

S90 XS Synthesizer
S90 XS Synthesizer
To benefit the Music for Life Alliance, a not-for-profit that puts instruments in the hands of underprivileged and disabled children, Yamaha Guitars auctioned off a 40th anniversary SBG3000, raising $2,450 for the organization.

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; or e-mail infostation@yamaha.com.

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