Yamaha Announces Merger of Two U.S. Subsidiaries

2/2/2012 [Corporate]



BUENA PARK, Calif. — Effective April 1, 2012, Yamaha Electronics Corporation, USA (YEC), which is the U.S. sales and marketing company for audiovisual products, will be merged into Yamaha's U.S. sales and marketing subsidiary, Yamaha Corporation of America (YCA).  Both companies are located in Buena Park, California.

YEC was originally established as a 100%-owned subsidiary of YCA in 1981.

The merger objectives include realizing maximum synergies, increasing management efficiency, principally in administrative business processes, and implementing closely coordinated sales and marketing of musical instruments and A/V products.

For more information, write Yamaha Electronics Corporation, P.O. Box 6660, Buena Park, CA 90620; telephone (714) 522-9105 or visit usa.yamaha.com.

About Yamaha
Yamaha Electronics Corporation (YEC), USA, based in Buena Park, California, is a wholly owned subsidiary of Yamaha Corporation of America. YEC offers industry-leading home theater components and systems, featuring A/V receivers, amplifiers, Blu-ray/CD players, speakers, desktop iPod speaker systems, home-theater-in-a-box (HTiB) pre-matched systems and the company's exclusive Digital Sound Projectors single component surround sound solutions.

Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of musical instruments and sound reinforcement products to the U.S. market. Products include: Yamaha acoustic and digital pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio products, Steinberg recording products and Nexo commercial audio products. YCA markets innovative technology products and finely crafted musical instruments targeted to the hobbyist, education, worship, professional music, and installation markets.

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