Loyal Fans will Soon Be Wearing Yamaha on Their Sleeves

9/20/2013 [Corporate]


BUENA PARK, Calif. (September 20, 2013) — Before the share button became the ultimate form of expression, musicians from every genre showed their true colors by wearing a cotton t-shirt touting their favorite bands’ logo — before they sold out, of course. Since the early days of rock ‘n roll, promotional merchandise has had a home beside the main stage, on boutique store shelves and on the racks of the world’s finest department stores.

 This holiday season, loyal fans of Yamaha musical instruments and audio products are invited to find their voice on the racks of the online company store and show the world their passion for music. “Yamaha is fortunate to have millions of loyal fans who choose to own our products, not once but several times over,” said John Shalhoup, Yamaha’s Chief Marketing Director. “Over the years, we’ve had limited options for our fans who’d like to wear the Yamaha logo.” At the new online company store, www.yamahagear.com, fans have access to purchase or earn everything from t-shirts to backpacks; from roadie tools to area rugs. Yamaha is even offering wine glasses and cheese boards, for when it feels like music-at-home tonight.

“Last year, thousands of Yamaha customers connected with us through our My Rewards program. By simply browsing our website or visiting our dealers, they earned Yamaha gear and virtual coins. ” said Jeff Hawley, Yamaha’s Director of Customer Experience, “A dedicated promotional merchandise website is a natural next step for staying connected and giving fans even more choices for expressing their love of music and music making.”

Launching in Fall 2013, www.yamahagear.com, in collaboration with Caliendo Savio Enterprises of New Berlin, WI, will offer fans of Yamaha home audio and musical instruments a hand-selected assortment of fine products to show their passion for music. For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; or visit www.yamahagear.com

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