Yamaha Receives NAMM Milestone Award For 125 Years of Service in The Music Products Industry and The Community

2/19/2013 [Corporate]

Yamaha Corporation, Japan Recognized for Exemplary Business Practices That Stand the Test of Time

L to R: Takuya Nakata, president, Yamaha Corporation of America, Mitsuru Umemura, president, Yamaha Corporation of America, Joe LaMond.

BUENA PARK, Calif. — The National Association of Music Merchants (NAMM) honored Yamaha Corporation, Japan with the Milestone Award for 125 years of service in the music products industry. The award recognizes retailers and manufacturers who have succeeded over the years through best practices and strong community standing to reach a landmark anniversary.

"Ultimately, Yamaha is a company that came into being because of this passion for sound and music," said Mr. Mitsuru Umemura, President, Yamaha Corporation, Japan. "Our long-term success is due to our adherence to several core values throughout our history, including research, quality, efficiency, creativity and teamwork. For us, 125 years of passion and performance is just the beginning."

Yamaha's history dates to 1887, when medical equipment technician Mr. Torakusu Yamaha took on the task of repairing a reed organ. After studying the instrument, he decided to build one of his own and his success led the company to manufacture grand pianos, which remain Yamaha's flagship product.

To commemorate the company's 125th anniversary, at the 2013 NAMM Show, Yamaha showcased some of the iconic instruments from its past, including a 1902 reed organ, an early grand piano, the DX7, the first affordable synthesizer that had a major impact on music in the 1980's and other important items from the company's archives.

"Enduring companies in the music products industry credit their longevity to providing exemplary customer service, becoming integral members of their communities, adapting over time, and forging strong succession plans," said Joe Lamond, NAMM president and CEO. "NAMM is honored to call Yamaha a Member and looks forward to supporting their success for many years to come."

NAMM presented Milestone Awards to longtime industry leaders at the 2013 NAMM Show in Anaheim, California, North America's largest gathering for the music instruments and products industry. The annual trade show draws nearly 90,000 industry professionals to see the latest products, attend professional development seminars and network with peers.

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com or visit http://4wrd.it/usayamaha.

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