Yamaha to Begin Commemoration of Its 125th Year of Operations in October 2012

8/31/2012 [Corporate]



Yamaha to Begin Commemoration of Its 125th Year of Operations in October 2012

Hamamatsu, Japan - October 2012 will mark the 125th year since Yamaha, one of the world's leading musical instrument companies, commenced operations in 1887. Based in Japan, Yamaha Corporation and its group companies will begin a year of commemoration of the parent company's 125th anniversary on October 1, 2012. For the occasion, Yamaha has adopted a new commemorative logo and slogan and will begin a year of various events and other activities as expressions of thanks to its many customers around the world. These events will include launches of major new models as well as the planning and presentation of activities to mark its 125th anniversary.

Logo Mark and Slogan Commemorating Yamaha's 125th Anniversary

Logo Mark

Logo Mark

The commemorative logo mark was designed by Neville Brody.
"Geometric approach reflects pure design aspect of Yamaha's products. Modular building blocks represent all different facets of Yamaha through the ages. The design also gives a feeling and suggestions of piano keys, lines on a musical score, rhythm and harmony."

Neville Brody

Neville Brody
Representative of Research Studios, London, U.K.
Head of the Communication Art & Design Department
at the Royal College of Art (RCA), and President of D&AD

Slogan

Slogan

As an expression of thanks to our valued customers, the commemorative logo mark and slogan will be displayed around the world in product exhibits, events, advertisements, Web sites, and elsewhere for one-year beginning in October 2012.

Launching of Major New Models

On the occasion of its 125th anniversary, Yamaha Corporation will launch a major new lineup of acoustic grand pianos, the CX Series. This series draws fully on the technology and sound creation know-how that Yamaha acquired through the development of its flagship CFX Concert Grand Piano.

In other product groups, Yamaha also plans to launch major new models that apply its accumulated experience and knowledge.

Presenting of Various Events

Commemorative events planned include lectures and concerts, many of which will be held in the Yamaha Ginza Building in Tokyo, Japan. Yamaha Corporation of America will sponsor a 125th anniversary Dealer Concert to be held at the Winter NAMM 2013 music products industry trade show in Anaheim, California, along will four major giveaways during the year.

About Yamaha Corporation of America

Yamaha Corporation of America (YCA) is one of the largest subsidiaries of Yamaha Corporation, Japan and offers a full line of award-winning musical instruments, sound reinforcement and home entertainment products to the U.S. market. Products include: Yamaha acoustic, digital and hybrid pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio equipment, Steinberg recording products and Nexo commercial audio products, as well as AV receivers, amplifiers, Blu-ray/CD players, iPod docking systems, home-theater-in-a-box systems, earphones, headphones, sound bars, and its exclusive line of Digital Sound Projectors. YCA markets innovative, finely crafted technology and entertainment products and musical instruments targeted to the hobbyist, education, worship, professional music, installation and consumer markets.

About Yamaha Corporation

The development that led to the eventual establishment of Yamaha was when Torakusu Yamaha fixed a reed organ that had fallen into disrepair at Hamamatsu Elementary School (current address: Naka-ku, Hamamatsu, Shizuoka Prefecture). Thereafter, Yamaha offered a range of products and services, mainly related to musical instruments. Today, Yamaha has expanded its business activities throughout the world with the corporate objective of "CREATING 'KANDO' TOGETHER."

Yamaha Corporation has specified the year 1887, when Torakusu Yamaha built his first organ, as the date of its commencement of operations, and the name of the company and trademark go back to the surname of the founder. Nippon Gakki Co., Ltd., the predecessor company of today's Yamaha, was established on October 12, 1897. The name of Nippon Gakki was changed to today's company name, Yamaha Corporation, on October 1, 1987, marking the 100th anniversary since operations began.

For more information, please visit: http://4wrd.it/yamahacorporate

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