6/29/2012 [Guitars & Basses]New for Summer NAMM 2012
BUENA PARK, Calif. — A new generation of critically acclaimed Yamaha acoustic-electric guitars has arrived. Yamaha Guitars is proud to expand on its successful line-up of acoustic-electric A-Series handcrafted guitars with the addition of a new gorgeous Vintage Burst color, which joins the initial natural color and Bear Claw Spruce models. The A-Series provides performers with a professional instrument designed to be the workhorse of any steel-string player's arsenal.
"The A-Series offer has been wildly successful, so we wanted to offer performers more options," said Dennis Webster, Marketing Manager, Yamaha Guitars. "All of the models deliver good looks, great tone and a comfortable feel."
Offered in a dreadnought cutaway and a concert size cutaway, the A–Series represents a departure from the look of Yamaha's acclaimed FG Series and L Series guitars. From the new headstock design to the touch-of-class rosette and mahogany binding, Yamaha has focused on every detail to create the feel and playability sought by today's acoustic-electric guitar player. Featuring a slim neck profile and a rounded fretboard edge, the A-Series delivers ease and comfort. Yamaha also increased its traditional string spacing and lowered the action to accommodate today's players. In addition, the semi-open pore finish on the necks of the A-Series maintains the wood's feel, yet also enhances playability.
Tone is always key to an acoustic electric guitar and Yamaha has overachieved with the A-Series. Dreadnought and concert shapes are offered in Mahogany back and sides and Rosewood back and sides. All models feature solid spruce tops and are outfitted with S.R.T. (Studio Response Technology) electronics developed by Yamaha.
The S.R.T. preamp, an exclusive Yamaha technology, incorporates a piezo pickup system with a built-in microphone modeling technique specific to each guitar model. The S.R.T. system lets players choose from three different mic settings that can be blended with the piezo pickup, delivering on the often-elusive dream of providing studio-quality sound while playing live on stage. In addition, the S.R.T. system's feedback detector cancels feedback frequencies in live situations.
For more information, visit Yamaha at Summer NAMM 2012 in the Nashville Convention Center; write Yamaha Corporation of America, Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; email firstname.lastname@example.org; or visit www.yamaha.com/press.