1/21/2016 [Guitars & Basses]
Yamaha Re-Enters Solid-Body Guitar Market with Seven Electrifying Revstar Models That Evoke Vintage Motorcycle Styling
BUENA PARK (January 21, 2016) – Yamaha today introduced the new Revstar lineup of solid-body electric guitars that deliver the great sound, styling and value associated with Yamaha guitars. All seven models exude a hip, sexy vibe reminiscent of the café racer style of motorcycles that influenced 1960's Tokyo and London.
To celebrate its 50 years of quality guitar manufacturing, Yamaha designed the Revstar series with painstaking attention to detail, seeking input from professional guitarists and other experts from around the globe. Stunning colors and finishes complement the sleek body contours, while hand-wound pickups and materials perfectly match each instrument's character. Yamaha engineers designed a proprietary Dry Switch to enhance the tone of six guitars in the series, offering the versatility of a coil split and helping to deliver a roaring tone that distinguishes Revstar from the rest of the pack.
"Reflecting the raw power, high-performance aesthetic of vintage street-racing motorbikes, Revstar guitars are meticulously crafted to sound as good as they look," said Armando Vega, marketing manager, Electric Guitars, Yamaha Corporation of America. "We spent years perfecting these models, making certain that Revstar guitars include the right balance of engineering, technology and innovation that will inspire players who seek to go beyond the ordinary."
Revstar draws from the legendary 50-year history of Yamaha Guitars, first introduced to the worldwide market in 1966. Beginning with the SG solid-body series, Yamaha Guitars earned a reputation for delivering great value and quality. Renowned guitarists who played SG models include Carlos Santana, studio ace Robben Ford, Phil Manzanera (Roxy Music), Steve Cropper (Stax/Volt), Mick Jones (Foreigner), Brian Robertson (This Lizzy) and jazz giants Larry Carlton and John McLaughlin. Other vaunted solid-body electric guitar lines include the RGX, the Weddington and the Pacifica.
Pricing and Availability
Yamaha Revstar Guitars will ship in late January 2016.
For more information, visit the Yamaha Booth at the 2016 NAMM Show in the Anaheim Marriott Hotel, Marquis Ballroom, January 21-24, 2016, or http://4wrd.it/Revstar