1/22/2010 [Pianos & Keyboards]19 Years of R&D and Secret, International Artist Evaluations Culminate in An Instrument of Outstanding Expressiveness and Unprecedented Tonal Projection
The CFX Full Concert Grand
The Series flagship is the 9' CFX full concert grand, which replaces Yamaha's acclaimed CFIIIS concert grand piano. Two smaller models, the CF4 (6'3") and CF6 (7') will also debut. All three models offer the pianist outstanding expressiveness and singing legato tone, combined with unprecedented power and tonal projection.
In addition to drawing on its 108-year heritage of manufacturing the world's finest pianos, the CF Series represents 19 years of research and development conducted by Yamaha craftsmen, designers and engineers to create this extraordinary handcrafted piano series. The process culminated with a series of top-secret, in-depth evaluation sessions conducted in New York, Paris and Tokyo with top artists and Yamaha artist services over the last few years.
"The new CF Series is unique in that many artists got involved with the design," says Mark Anderson, marketing director for Yamaha's Keyboard Division. "Most excelled in all music genres, but the focus was on classical performance. The result is an instrument that will appeal to the world."
"We compared prototypes on stage in large concert halls against the best our competition had to offer in order to evaluate their positive qualities, as well as their limitations. Using this knowledge, we can now offer players incredible artistic possibilities," concluded Anderson.
According to Paul Calvin, Vice President and General Manager of Yamaha's Keyboard Division, "The CF Series is designed to prevail on any concert stage. We expect a positive response from a defined, but passionate target market, including serious and advanced concert pianists, composers, recording studios, television studios, performing arts organizations and educational institutions."
For more information on the new CF Series, write Yamaha Corporation of America, Keyboard Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail firstname.lastname@example.org; or visit www.yamaha.com.