1/13/2011 [Pianos & Keyboards]Strategic New Offering Fills Market Niche
ANAHEIM, Calif. — In response to dealer requests, Yamaha offers a new mid-priced 48" upright piano with a soft-close fallboard, the T121 SC. This new model is strategically priced between the popular T118 and U1 upright pianos.
"The T121 SC was born out of demand from the marketplace," said Mark Anderson, Director of Marketing, Yamaha Keyboard Division. "It is a high-quality 48" upright with an amazing finish, remarkably smooth and responsive action and tone that is richer than others in its class. Add a cool, soft-close fallboard, and we’ve created a quality instrument that will bring a lot of joy to our customers for many years to come."
Yamaha's T Series upright pianos offer exceptional performance and quality for the home, church or school. Using a U1-class scale design, the T Series combines bright, clear tone and refined good looks at a price that makes them a real bargain. The Series features spruce keys, a solid spruce soundboard, Grand Piano key travel and full-length ribs.
The T121 SC (MSRP: $6,499) is scheduled to ship April 2011. During the NAMM show, Yamaha offers free freight to qualified dealers.
For more information, visit Yamaha at Winter NAMM 2011 at the Anaheim Marriott Marquis ballroom, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail firstname.lastname@example.org; or visit www.yamaha.com/press.