Yamaha Keyboards USA Debuts YouTube Channel

12/20/2010 [Pianos & Keyboards]



BUENA PARK, Calif.— In its latest effort to engage and educate consumers via social media and interactive marketing tools, Yamaha Corporation of America today announced the launch of the Yamaha Keyboards USA Channel on YouTube.

Intended to help Yamaha keyboard owners get the most out of their instruments, the fast-growing channel features educational content, entertaining demos and great music, including holiday selections. Visit the channel at www.youtube.com/YamahaKeysUS.

The channel currently features videos that showcase the capabilities of the Piaggero ultraportable digital piano and the award-winning Tyros 4 arranger workstation keyboard.

The "Piaggero NP-V80 Intelligent Arpeggiator" demonstration offers a fun, informative look at how this compact digital piano tailors keyboard grooves to the sound a player chooses. By simply selecting a Voice and playing a chord, the arpeggiator helps any player sound like a pro.

"The Christmas Song" video, as performed on the Tyros 4 using the "Christmas Ballad" Style, features the Super Articulation 2 Clarinet Voice and shows how the instrument can connect to a karaoke display on a television screen or monitor.

With Pop-Up Video-style pieces of informational text appearing throughout the demo, the "Earth Song Demo" provides a quick overview of the VocalPop Style on the Tyros 4. The main Voices played are SA2 Harmonica and SA2 RockHero, with audio captured using the Tyros 4's built-in audio recorder.

"Christmas Time is Here," features the Yamaha Tyros 4 and a talented guest vocalist. In this video, the singer's microphone is plugged directly into the Tyros 4, adding amazing dynamics, EQ, reverb and delay. The audio in the video was captured using the Tyros 4's built-in audio recorder.

"This channel is a fun, dynamic way we can share our knowledge of Yamaha instruments with the music community," said Dane Madsen, Digital Piano Marketing Manager, Yamaha Keyboard Division. "We're committed to leveraging social and interactive media to stay connected with our customers by providing them with content to help enhance their musicianship."

The exciting new channel is consistent with the mission of the company's newly created Customer Experience Group (CEG) and illustrates Yamaha's continuing inroads into web-based initiatives via social media and interactive marketing.

Follow Yamaha Keyboards on Twitter at www.twitter.com/YamahaKeysUS.

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; or visit www.yamaha.com.

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