1/23/2014 [Pianos & Keyboards]
ANAHEIM (January 23, 2014) — Yamaha today announced an innovative program centered on the company's MusicSoft services and products to assist dealers in increasing their sales. The new program will feature dealer discounts, USB drives pre-loaded with demo content, promotional materials for in-store displays and monthly newsletters, all at no cost to Yamaha dealers.
Yamaha's new nationwide marketing partnership with its dealers will be launched this month and highlighted at the 2014 NAMM Show in Anaheim. MusicSoft provides exclusive educational and entertainment products for owners of Yamaha keyboards, Clavinovas, Disklavier pianos and DTX electronic drums.
Dealers can sign up for the free program, which will include a discount for MusicSoft products at yamahamusicsoft.com, Point of Purchase (POP) materials shipped to the dealer for in-store displays, USB drives pre-loaded with demonstrations of MusicSoft products and monthly newsletters.
"Yamaha views this marketing program as a partnership with our valued dealers aimed at driving sales and further enticing customers," said Jason Nyberg, marketing manager, Yamaha Music Interactive, Inc. "This program provides dealers with expanded, easily accessible tools to boost sales of Yamaha keyboards, Clavinovas and Disklavier pianos. In addition, these free materials will clearly demonstrate to existing and potential customers that Yamaha offers a wealth of downloadable content online to expand and enhance their instruments."
Yamaha MusicSoft offers high quality, instrument specific MIDI songs, live and on-demand performances on PianoSoft, Piano Radio and DisklavierTV, Premium Packs and Voices, Style Files, Registrations, Custom Audio Backing Tracks, Sheet Music and Songbooks, Instructional Resources and many other products and software for Yamaha users, all on one convenient, easy to use site, yamahamusicsoft.com.
"Just as tech-savvy musicians are increasingly looking to Yamaha to take their music to the next level, forward-thinking dealers will welcome this marketing program as an invaluable opportunity to boost sales as well as spark customer interest and excitement," Nyberg said.
For more information, visit the Yamaha Booth at the 2014 NAMM Show in the Anaheim Marriott Hotel, Marquis Ballroom, running January 23-26, or visit http://4wrd.it/YAMAHA_MUSICSOFT.