New Asbjörnson DVD Focuses on Artistry of Leadership
BUENA PARK, CA (June 3, 2005) — “What if the best artists are also leaders, and the best leaders are also artists?” This is the central question posed by Yamaha artist Kevin Asbjörnson, MIM, in his executive seminars, Artistry of Leadership – Creating Meaningful Connections®. His distinctive, interactive program draws clear parallels between artistry and leadership using a Yamaha CFIIIS concert grand piano and his original compositions as the literal centerpiece: chairs are arranged in concentric circles around the piano. One such seminar in Denver was filmed in high-definition DVD format, a step Asbjörnson deemed necessary to effectively present his multi-faceted offerings to an ever more savvy marketplace.
 Yamaha Artist Kevin Asbjörnson |
The DVD will become his primary multi-purpose portfolio, highlighting not only these seminars but also his CDs, composing, and various other presentations. “Most people are still marketing in VHS,” says Asbjörnson, “and TV media is looking for high-definition, content-rich products and services.”
Asbjörnson first hit on the central ideas of his Artistry in Leadership program three years ago when invited to the Airlie Conference Center in Warington, VA, to offer the keynote address at the “Creative Challenges and Collaborations” conference. While on a break, he happened to sit down at a Yamaha piano and ‘what if the best artists . . . .’ came into his mind. “I started drawing seating around the piano, and challenged myself with the question: ‘what if there are parallel creative competencies in all sectors?’ The ideas just snowballed from there,” he recalls. “People are intrinsically motivated to go to work every day; beyond economics, they want to make a difference, a contribution. Presenting these seminars has led to delightful surprises,” Asbjörnson continues. “People have learned that art is not ‘other;’ it’s integral. There’s an artistry of life, and music, as is business, is art as well as science. People leave the sessions eager to go home and listen to their CDs, to listen with intention, to make meaningful connections.”
The program integrates the expertise of the practicing artist with the science of leadership, and focuses on repositioning the concept of practice vs. entitlement. “If you don’t listen, if you don’t practice new skills, you’ll lose your audience,” he says. “These sessions remind people that discipline requires practice. As a musician, if you don’t practice, you lose facility. You grow stale. The same is true in business.” Sessions teach business leaders to practice and develop competencies of inspiring others, facilitating innovation, creative thinking, listening with intention, and balancing action with reflection, and may be varied to suit a particular group’s needs.
Asbjörnson is a composer, performer, and founder and principal recording artist of PianoOne. His customized keynote events and executive education services unlock individuals' and organizations' creative potential, and inspire unprecedented teamwork, increased productivity, and accelerated business performance. He was a semi-finalist in the Fast Company 2003 and 2004 Fast 50 Worldwide Reader Search for Trendsetters – artists whose tireless creativity has changed the way we look at the world. To learn more about Asbjörnson and his seminar visit, www.PianoOne.com.
For more information, write Yamaha Corporation of America, Piano Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; or e-mail infostation@yamaha.com.
Asbjörnson first hit on the central ideas of his Artistry in Leadership program three years ago when invited to the Airlie Conference Center in Warington, VA, to offer the keynote address at the “Creative Challenges and Collaborations” conference. While on a break, he happened to sit down at a Yamaha piano and ‘what if the best artists . . . .’ came into his mind. “I started drawing seating around the piano, and challenged myself with the question: ‘what if there are parallel creative competencies in all sectors?’ The ideas just snowballed from there,” he recalls. “People are intrinsically motivated to go to work every day; beyond economics, they want to make a difference, a contribution. Presenting these seminars has led to delightful surprises,” Asbjörnson continues. “People have learned that art is not ‘other;’ it’s integral. There’s an artistry of life, and music, as is business, is art as well as science. People leave the sessions eager to go home and listen to their CDs, to listen with intention, to make meaningful connections.”
The program integrates the expertise of the practicing artist with the science of leadership, and focuses on repositioning the concept of practice vs. entitlement. “If you don’t listen, if you don’t practice new skills, you’ll lose your audience,” he says. “These sessions remind people that discipline requires practice. As a musician, if you don’t practice, you lose facility. You grow stale. The same is true in business.” Sessions teach business leaders to practice and develop competencies of inspiring others, facilitating innovation, creative thinking, listening with intention, and balancing action with reflection, and may be varied to suit a particular group’s needs.
Asbjörnson is a composer, performer, and founder and principal recording artist of PianoOne. His customized keynote events and executive education services unlock individuals' and organizations' creative potential, and inspire unprecedented teamwork, increased productivity, and accelerated business performance. He was a semi-finalist in the Fast Company 2003 and 2004 Fast 50 Worldwide Reader Search for Trendsetters – artists whose tireless creativity has changed the way we look at the world. To learn more about Asbjörnson and his seminar visit, www.PianoOne.com.
For more information, write Yamaha Corporation of America, Piano Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; or e-mail infostation@yamaha.com.
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