Privacy Policy

Effective: January 1, 2025

Your Privacy

Welcome to our Website (the "Website") which is owned and operated by Yamaha Corporation of America and/or its subsidiaries ("Yamaha", "we" or "our"). Yamaha respects the privacy of our Website users, customers, employees, and business partners. This Privacy Policy ("Privacy Policy") describes Yamaha's policies and procedures for the collection and processing of personal information that is associated with a specific person ("Personal Data") and information that, without the aid of additional information, cannot be directly associated with a specific person or entity ("Non-Personal Data").

Your personal privacy is important to Yamaha. In furtherance of Yamaha's commitment to this Policy, our Privacy Program has focused on compliance with applicable privacy laws including the California Consumer Privacy Act as amended ("CCPA") and the European Union's General Data Protection Regulation ("GDPR") for management and processing of Personal Data of residents in the European Economic Area ("EEA").

The Website is not intended for minors or children under 18 years of age. Yamaha does not knowingly collect personal information from children under 18. If you are under the age of 18, you may not use the Website or cause your Personal Data to be submitted to the Website.

Collection of Personal Data

Yamaha collects a range of Personal Data from and about Website users, customers, and business partners such as name, birth date, mailing address, email address, financial information to complete orders and sales, and Internet Protocol address and Media Access Control numbers. We do not collect Personal Data revealing racial or ethnic origin, political opinions; religious or philosophical beliefs, trade-union membership, and the processing of genetic data, biometric data in order to uniquely identify a person or data concerning health or sex life and sexual orientation, except as required in the employment context.

When you are connected to our services via custom applications (apps) or Wi-Fi, we collect device-specific information such as your hardware model, operating system, unique device identifiers, and mobile network information including phone number. We associate your unique device identifier or phone number with information that you may have used to register for certain services or purchase products. Server logs that are maintained by us or by our third-party service providers contain information about the services that you have used, and your device-specific information. We also maintain digital communication logs that track information like your phone number, calling-party number, forwarding numbers, time and date of calls, duration of calls, SMS routing information and types of calls.

Log files record data such as Internet domain and host names; Internet protocol (IP) addresses; browser software and operating system types; internet service provider, clickstream patterns; the files viewed on our website (e.g., HTML pages, graphics, etc.), referring and exit pages and dates and times that our site is accessed to analyze trends in the aggregate and administer the site. Certain services include a unique application number in connection with the installation of apps. This number and information, including operating system type and app version number is sent to our service providers when you install, update or uninstall apps. We also collect and process information about your location.

Much of the Personal Data collected by Yamaha about users is information provided by users themselves. Personal Data is collected in connection with your visit to this Website or your use of the interactive features on the Website. We also obtain Personal Data about you from our affiliates and business partners, based on information that has already been shared with or made available to them.

Further, our online service providers or business partners may implement technologies that allow for the collection of Personal Data over time and across websites. We recommend that you review each privacy policy posted on the websites that you visit to better understand privacy practices on those websites.

How We Use Personal Data

Yamaha processes your Personal Data to ensure the efficiency and effectivity of our business relationships, commercial transactions, and marketing practices. Processing will always be based on legitimate grounds or your consent.

To Complete Orders and Sales. Yamaha collects and uses Personal Data to complete orders and sales of our products and services.

Marketing. Yamaha uses digital and standard marketing channels, including, without limitation, apps, notifications, text messages, email and mail users and customers about products and services that Yamaha believes may be of interest to them.

Improve User and Customer Experience. We use your device's IP address or MAC address to track device-event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL. We use the information that we collect to measure the number of users to the different areas of our sites, and to help us make our sites more useful to users. This includes analyzing these logs periodically to determine the traffic through our servers, the number of pages served, and the level of demand for pages and topics of interest.

If Yamaha intends to use and transfer Personal Data for purposes beyond Yamaha's commercial transactions for marketing or commercial communications, or if we intend to disclose Personal Data to a third party or use the Personal Data for purposes other than the purpose for which it was originally collected or subsequently authorized by you, then Yamaha will offer you the opportunity to affirmatively opt in to consent whether your Personal Data is to be disclosed to a third party or to be used for purposes other than the purpose for which it was originally collected or subsequently authorized by you.

Cookies

Like most website operators, Yamaha gathers from users of the Website information of the sort that Web browsers, depending on their settings, may make available. That information includes "cookies," the user's Internet Protocol ("IP") address and Media Access Control ("MAC") numbers, which may be considered Personal Data in certain countries or geopolitical regions including the EU, the number of times a user visits the Website, accesses, operating system and browser type, screen resolution, and the locations of the Web pages the user views right before arriving at, while navigating and immediately after leaving the Website.

Yamaha and its service providers use current industry methods, including cookies and tracking technology ("clear gifs", "pixels", "web beacons", "log files", etc.), to enable Yamaha to track unique visitors and pages that a user visits during each Website session, both to help improve users' experiences and to help Yamaha understand how the Website is being used. For example, cookies are tags sent to reside on the visitor's computer or mobile devices, to enhance a visitor's experience at our Website, to allow repeat visitors to be served more quickly and efficiently, or to tell us where our visitors go and how our visitors use our Website and related Websites. Yamaha uses cookies to obtain Personal Data about a user that was not previously provided.

Yamaha analyzes Personal Data gathered from users of the Website to help Yamaha better understand how the Website is being used. By identifying patterns and trends in usage, Yamaha is able to better design the Website to improve users' experiences, both in terms of content and ease of use. From time to time, Yamaha may also release the Non–Personal Data gathered from Website users in the aggregate, such as by publishing a report on trends in the usage of the Website.

For greater details regarding the use of cookies, please refer to our Cookie Policy.

Disclosing Your Personal Data

Yamaha discloses Personal Data as described in this Privacy Policy. We do not disclose your personal information to third parties for their direct marketing purposes.

Yamaha may disclose Personal Data to Yamaha Corporation.

We may disclose Personal Data if you request or authorize it.

If your personal account is added to an Organization, Yamaha will share your first and last name, email address and role with other members of the Organization.

We may disclose Personal Data within Yamaha or to Yamaha's third-party agents, contractors, outside vendors and service providers in order to help complete a transaction for you or to perform functions on our behalf (e.g., analyzing data, providing marketing assistance, providing customer service, processing orders, etc.).

We may disclose Personal Data if the information is provided to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders or subpoenas, to enforce our Terms of Use or other agreements, or to protect our rights, property or safety or the rights, property or safety of our users or others (e.g., to a consumer reporting agency for fraud protection etc.).

We may disclose Personal Data if the disclosure is done as part of a purchase, transfer or sale of services or assets (e.g., in the event that substantially all of our assets are acquired by another party, customer information may be one of the transferred assets).

We disclose the unique application number collected in connection with the installation of apps and information including operating system type and app version number to our service providers when you install, update or uninstall apps.

You may choose to share your Personal Data with other users, for example as part of an Organization or with other users.

DMCA Infringement Notifications, Notices of Violations of Website Terms of Service and Other Communications Directed to Yamaha. By submitting a Copyright Infringement Notification or other communication (including communications about content stored on or transmitted through the Website), you consent to have such communication forwarded to the person or entity who stored or transmitted the content addressed by your communication, in order to facilitate a prompt resolution. For Notices of Violations of Website Terms of Service or other communications (but not DMCA Infringement Notifications), at your request, Yamaha will edit out your name and contact information. However, DMCA Infringement Notifications (including any Personal Data set forth in the Notifications) will be forwarded as submitted to Yamaha without any deletions.

Yamaha may disclose deidentified or anonymized information to other Yamaha affiliates and third parties, such as, co-branding partners, retail outlets, fulfillment services providers, advertising networks, or app developers for all legal purposes without restriction.

We may disclose Personal Data as otherwise described in this Privacy Policy.

Accessing Your Information and Your Choices.

You can access your information and make changes by logging into your account. In your account, you can Opt Out or Opt In to marketing emails. If you Opt Out of marketing emails, we can still send you emails related to your account. If you Opt Out of having cookies placed on your browser, some features of the site may not be available or may not function properly.

Security

Yamaha uses reasonable measures to safeguard the security and integrity of your Personal Data. Such measures include the pseudonymization and encryption of data where appropriate; the ability to ensure the ongoing confidentiality, integrity, availability, and resilience of processing systems and services; the ability to restore the availability and access to Personal Data in a timely manner in the event of a physical or technical incident; and a process for regularly testing, assessing and evaluating the effectiveness of technical and organizational measures for ensuring the security of the processing. However, data transmission or storage on the Internet cannot be guaranteed to be always secure, and Yamaha does not make such a guarantee. You should take all precautions to safeguard your passwords and any account information that you may have or provide and to employ current virus-scanning or firewall software and other security safeguards. You should also log out of your account and close your browser window.

Data Retention

We will store your data no longer than necessary for the purpose for which we have processed your data, the period of time required by applicable record retention laws, and/or the time period necessary to establish, exercise, or defend legal claims. How long we retain your data depends on several criteria including the type of data and the purpose for which we process your data, how long the personal data is needed to provide the products and operate our business, and whether users or customers provide, create, or maintain the data with the expectation we will retain it until they affirmatively remove it.

Data Subject Rights For EU Residents

EU residents have certain rights regarding their Personal Data under the GDPR. These rights include:

Right to Request Access

You may request details of Personal Data which we hold about you. Upon request, we will provide a copy of such personal data within a reasonable timeframe, generally within 1 month.

Right to Rectification

If you believe that any Personal Data we are holding on you is incorrect or incomplete, please contact us as soon as possible, at the address below. We will promptly correct any personal data found to be incorrect.

Right to Object

You may choose to object to the collection or use of your Personal Data:

1. whenever data is processed for the legitimate interest of Yamaha.


2. whenever data is processed for a task carried out in the public interest or in the exercise of official authority vested in Yamaha.

Please note that your objection may be overridden by the legitimate interests of Yamaha to process and collect your Personal Data.

You also have the right to object to the processing or your Personal Data for direct marketing purpose.

Right to Erasure

To the extent legally permissible, you may be entitled to have certain Personal Data erased in the following circumstances:

1. The Personal Data is no longer necessary in relation to the purposes for which it was collected or processed.


2. You object to the collection or use of your Personal Data and there are no overriding legitimate grounds for the processing.


3. The Personal Data has been unlawfully processed.


4. The personal data has reached the defined retention period to be erased or for compliance with a legal obligation to which Yamaha is subject.

Right to Restriction of Processing

You may have the right to restrict further processing of your Personal Data in the following situations:

1. You contest the accuracy of the Personal Data.


2. The processing of the data is unlawful.


3. The Personal Data Yamaha has reached the defined retention period no longer needs the personal data for the purposes of the processing, but you require the Personal Data to establish, exercise, or defend legal claims.


4. Your objection to the processing may be restricted pending the verification of whether Yamaha's legitimate grounds override your rights as a data subject.

Right to Portability

You have the right to receive your Personal Data in a structured, commonly used and machine-readable format. Yamaha will assist in the transmission of such data to another entity, upon request, to the extent technically feasible.

Right not to be subject to Automated Decision-Making or Profiling

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.

To exercise any of the foregoing rights, you may make a request online here

State Specific Notices

Notice to California Residents

Shine the Light Act: Yamaha does not sell, rent, or lease your personal information. We do not disclose your personal information to third parties for their direct marketing purposes.

Notice to California, Nebraska and Texas Residents

If you are a Consumer (as defined below) residing in California, Nebraska or Texas, the following provisions may apply to our processing of information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("personal information") subject to the California Consumer Privacy Act as amended, the Nebraska Data Privacy Act, or the Texas Data Privacy and Security Act (collectively the "Privacy Laws").

For California residents a 'Consumer' is any individual residing in California acting in any capacity.

For Nebraska and Texas residents a 'Consumer' is an individual residing in Nebraska or Texas who is acting in an individual or household capacity, but this excludes state residents who are acting in an employment capacity (as one of our current, former or prospective employees) or in a commercial capacity (as an employee, owner, director, officer, etc. of an entity communicating with us in that context).

For Consumers, the provisions of this section prevail over any conflicting provisions of this Privacy Policy. We adopt this section of our Privacy Policy to comply with the Privacy Laws of and any terms defined in the Privacy Laws have the meaning set forth in the law of your state of residence when used in this section.

Verified California, Nebraska and Texas residents have the following rights:

• Information Access Rights:
  • request and receive confirmation that we hold information about them and disclosure of our personal information collection practices, including the categories of personal information about them that we collected, the categories of sources of such information, our business purpose for collecting or sharing such information, and the categories of third parties with whom we share such information.
  • request and receive a copy of the personal information we have collected about them ("Data Portability").
  • request and receive disclosure of our information sharing practices, including a list of the categories of personal information about them that we sold or shared with the category of third party recipients and a list of the categories of personal information about you that we disclosed for a business purpose.
  • You may exercise these rights up to twice in a 12 month period. Our disclosure will cover information practiced during the prior 12 months or, at your option, since January 1, 2022.
• Information Collection Rights:
  • Request that we correct information we hold about you which is inaccurate.
• Opt Out Rights:
  • request that we not sell personal information about them
  • request that we do not share personal information for targeted or cross-context or behavioral advertising purposes. Cross-context behavioral marketing or targeted marketing means processing information that is obtained from that Consumer's activities over time and across websites or online applications that are not affiliated with Yamaha and using or sharing that information to predict the Consumer's preferences or interests and display to a Consumer an advertisement that is selected based on such information. (This does not include using your interactions with us or information that you provide to us to allow us to select advertisements to show you.)
  • Request that we limit processing of sensitive personal information for any purpose other than legal purposes or the purpose for which we originally collected it. (We already limit our processing of sensitive personal information in this way.)
  • Request that we not use any form of solely automated processing performed on personal data to evaluate, analyze, or predict personal aspects related to an identified or identifiable individual's economic situation, health, personal preferences, interests, reliability, behavior, location, or movements in order for us to make decisions resulting in the provision or denial of credit, housing or insurance services. (We do not engage in this kind of profiling.)
• Deletion Rights:
  • request that we delete (and direct our service providers to delete) personal information subject to certain exceptions.

We will not discriminate against you as a result of your exercise of any of these rights.

How to Exercise California, Nebraska and Texas Privacy Rights

In order to make a request for Information Access Rights, Information Correction Rights, or Information Deletion Rights California, Nebraska and Texas Consumers may make a request online here or call us toll-free at (800)322-4322. We will ask you for information that allows us to reasonably verify your identity (that you are the person about whom we collected personal information) and will use the information you submit only for that purpose. If you do not have a registered account with us we may request that you submit a signed statement under penalty of perjury that you are the individual you claim to be. We cannot respond to your request or provide you with personal information if we cannot verify your identity and confirm that the personal information relates to you. We will acknowledge receipt of your request within 10 days and will endeavor to respond within forty-five days of receipt of your request, but if we require more time (up to an additional forty-five days) we will notify you of our need for additional time.

For requests for a copy of the personal information we have collected we will endeavor to provide the information in a format that is readily useable, including by mailing you a paper copy or providing an electronic copy to your registered account, if you have registered an account with us.

If you request that we delete your personal information, Privacy Laws permits us to retain certain information and not to delete it under certain circumstances. By way of example, we are not required to comply with a request to delete information if the information is necessary for us to complete a transaction for you or otherwise perform a contract; to detect, protect against, or prosecute security incidents, fraud or illegal activity; to use the information only internally in ways reasonably aligned with your expectations as our customer (such as maintaining sales records), and to comply with legal obligations.

Opt Out Requests

Limit Processing of Sensitive Personal Information. We do not process sensitive personal information for purposes other than the purposes allowed by Privacy Laws or for which we originally collected it. As a result, there is no need for you to opt out.

Do Not Profile. We do not use any form of solely automated processing performed on personal data to evaluate, analyze, or predict personal aspects related to an identified or identifiable individual's economic situation, health, personal preferences, interests, reliability, behavior, location, or movements in order for us to make decisions resulting in the provision or denial of credit, housing or insurance services. As a result, there is no need for you to opt out.

Sharing Personal Information for Targeted or Cross Context Behavioral Marketing Purposes. We process personal information for marketing purposes only based on your interactions on our website only. We use technology on our website to detect whether your browser originates within the State of California, Nebraska, or Texas. If your browser originates from within California,Nebraska, or Texas, as a default, we DO NOT share your online identifier for cross context behavioral marketing purposes or use it for targeted marketing purposes. To continue in the default mode where we do not share or use your information for these purposes, you may click on the "Do Not Sell or Share My Personal Information" as described below, submit a request to us by clicking here, or you may also call us toll free at (800)322-4322.

Sale of Information. Processing of personal information for analytics and advertising purposes is limited to interactions on our website only. We do not sell personal information of those we have reason to believe are California, Nebraska, or Texas Consumers for monetary or other valuable consideration. We generally share a site visitor's online identifier information, which may constitute personal information of California, Nebraska, or Texas Consumers, with third parties for advertising and analytics purposes. However, we use technology on our website to detect whether your browser originates within the State of California, Nebraska, or Texas. If your browser originates from within California, Nebraska, or Texas, as a default, we DO NOT share your online identifier for these purposes. When site visitors whose browsers originate from within California, Nebraska, or Texas access our site they are given a choice to allow us to share the online identifier for analytics and advertising purposes or to have us continue not sharing their online identifier with third parties. To continue in the default mode where we do not share your information for these purposes, you can select the "Do Not Sell or Share My Personal Information" option and we will place a "preference cookie" on your browser that tells us to keep default mode in place and not share the online identifier and not to show you the choice message when you revisit our site. If you agree to the sharing of your online identifier for advertising and analytics purposes by selecting the "Manage My Preferences" choice presented and opting in, we will place a "preference cookie" on your browser that tells us we are permitted to share your online identifier. Our website will remember your preference until you delete or clear the "preference cookie" from your device, in which case you may see the choice message again in the future. If your "preference cookie" is deleted or cleared, you are returned to default mode and your online identifier is not shared until you opt in. You may change this preference at any time by clicking here:

You may also opt out by activating a user-enabled global privacy control, such as a browser plug-in or privacy setting, device setting, or other mechanism, that communicates or signals your choice to opt-out of the sale and sharing of personal information. When we receive such a signal we will stop setting third party, analytics, or advertising partner cookies on your browser. This will prevent the sale or sharing of information relating to that specific device through cookies to our advertising or analytics partners. This option does not stop all sales or sharing of your information because we cannot match your device's identification or internet protocol address with your personally identifiable information like your name, phone number, email address or ZIP Code. If you delete cookies on your browser, any prior do not sell or do not share signal is also deleted and you should make sure that your user-enabled setting is always activated.

Using an Authorized Agent. You may submit a request through someone holding a formal Power of Attorney. Otherwise, you may submit a request using an authorized agent only if (1) you provide the authorized agent with written permission to make a request and (2) you verify your own identity directly with us. We will require the agent to submit proof to us that they have been authorized to make requests on your behalf.

Appealing denied requests (Nebraska and Texas Consumers). If we have denied your Consumer request you have the ability to file an appeal with us. To file an appeal with us, either:

Submit your request online here or call us toll-free at (800)322-4322.

We will respond to you in writing within 45 days explaining the reasons for our decisions. If we deny your appeal you can contact your state’s Attorney General at:

Office of Nebraska Attorney General
2115 State Capitol
Lincoln, NE 68509
(402) 471-2682

Office of Texas Attorney General
PO Box 12548
Austin, TX 78711-2548

Information Collected, Sources, Business Purpose for Collection, and Disclosure

During the past 12 months, we have collected the following categories of information from the listed sources, used it for the listed business purposes and shared it for a business purpose with the listed categories of third parties. The categories of information include information we collect from our website visitors, registered users, employees, vendors, suppliers and any other person that interacts with us either online or offline. Not all information is collected about all individuals. For instance, we may collect different information from applicants for employment or from vendors or from customers.

Category of Information collected	Source	Business purposes* for collection/use	Categories of third parties receiving information for a business purpose
A. Identifiers (name, alias, postal address, email address, phone number, fax number, account name, Social Security number, driver's license number, passport number, unique personal identifier, online identifier, IP address)	Individuals submitting information to us; information we automatically collect from site visitors; information we may receive from third-party marketing and data partners.	Auditing relating to transactions; security detection, protection and enforcement; ad customization; performing services for you; internal research and development; quality control.	Service providers (such as payment processors, mail houses, marketing partners, shipping partners, employee benefits partners); affiliated companies; government regulators; law enforcement; strategically aligned businesses;
B. Personal information categories Protected under the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) (A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, education, employment, employment history, bank account number, medical information. Some personal information included in this category may overlap with other categories.)	Individuals submitting information; employment applications; employees;	Auditing relating to transactions; security detection, protection and enforcement; performing services for you; quality control.	Service providers (such as payment processors, mail houses, marketing partners, shipping partners, employee benefits partners); government regulators; law enforcement;
C. Protected anti-discrimination classification characteristics under California or federal law. (Age (40 years or older), race, color, ancestry, national origin, citizenship, marital status, medical condition, physical or mental disability, sex (including gender, pregnancy or childbirth and related medical conditions), veteran or military status.)	Individuals submitting information; employees;	Auditing relating to transactions; performing services for you; internal research and development;	Service providers (such as employee benefits partners); government regulators; law enforcement;
D. Commercial information (Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.)	Individuals submitting information; information we automatically collect from site visitors; information we may receive from third-party marketing or data partners.	Auditing relating to transactions; ad customization; performing services to you; internal research and development; quality control.	Service providers (such as payment processors, mail houses, marketing partners, shipping partners,), affiliated companies, law enforcement, strategically aligned businesses,
E. Biometric information	Not Collected	Not Collected	Not Shared
F. Internet or other similar network activity. (Browsing history, search history, information on your interaction with company systems, websites, applications, etc.)	Information automatically collected from site visitors.	Auditing relating to transactions; security detection, protection and enforcement; functionality debugging/error repair; ad customization; internal research and development; quality control.	Service providers (such as marketing partners); strategically aligned businesses.
G. Geolocation(Physical location or movements.)	Information we automatically collect from site visitors.	Auditing relating to transactions; security detection, protection and enforcement; functionality debugging/error repair; ad customization;	Service providers (such as marketing partners); law enforcement;
H. Sensory data.(Audio, electronic, visual, thermal, olfactory, or similar information.)	Individuals submitting information; information we collect for security purposes.	security detection, protection and enforcement; performing services for you; quality control.	law enforcement;
I. Professional, educational or employment related information (Current or past job history or performance evaluations.)	Information submitted by individuals; information received from third parties in connection with vendor or employment status or applications; information we observe in connection with vendor or employment oversight.	performing services for you; internal research and development; quality control.	Service providers (such as payment processors, employee benefits partners); government regulators;
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	Not Collected	Not Collected	Not Shared
K. Sensitive Personal Information (social security, driver's license, state identification card, or passport number, account log-in in combination with any required security or access code, password, or credentials allowing access to an account, racial or ethnic origin)	Information submitted by individuals; information received from third parties in connection with vendor or employment status or applications; information we observe in connection with vendor or employment oversight.	Identity verification; employment and benefits administration; vendor oversight; security detection, protection and enforcement; compliance with law.	Service providers (such as payroll or payment processors, employee benefits partners, auditors and other professional advisors); Government regulators.
L. Inference from other personal information (preferences, characteristics, behavior, attitudes, abilities, etc.)	Internal analytics	ad customization; internal research and development;	Service providers (such as marketing partners, shipping partners,); affiliated companies; strategically aligned businesses;

*More specifically, the business purposes include:

1. Performing services for you:
• To administer or otherwise carry out our obligations in relation to any agreement to which we are a party;
• To assist you in completing a transaction or order;
• To allow tracking of shipments;
• To prepare and process invoices;
• To respond to queries or requests and to provide services and support;
• To provide aftersales customer relationship management;
• To create and manage our customer accounts;
• To notify you about changes to our services and products;
• To administer any promotion, contest, survey, or competition;
• To provide you information regarding our products and services,
• To offer our products and services to you in a personalized way, for example, we may provide suggestions based on your previous requests to enable you to identify suitable products and services more quickly.
2. Advertising customization.
• For marketing and promotions, we believe you may find of interest and to provide you, or allow selected third parties to provide you, with information about products and services that may interest you.
3. Auditing relating to transactions, internal research and development.
• To provide for internal business administration and operations, including troubleshooting, Site customization, enhancement or development, testing, research, administration and operation of our Sites and data analytics;
• To create products or services that may meet your needs;
• To measure performance of marketing initiatives, ads, and websites "powered by" another company on our behalf.
4. Security detection, protection and enforcement; functionality debugging, error repair.
• As part of our efforts to keep our Sites safe and secure;
• To ensure the security of your account and our business, preventing or detecting fraud, malicious activity or abuses of our Sites, for example, by requesting verification information in order to reset your account password (if applicable);
• To ensure the physical security of our premises through the monitoring of surveillance images;
• To resolve disputes, to protect the rights, safety and interests ourselves, our users or others, and to comply with our legal obligations.
5. Quality control.
• To monitor quality control and ensure compliance with our legal obligations, codes and ordinances, policies and procedures,
• To develop and improve our products and services, for example, by reviewing visits to the Sites and various subpages, demand for specific products and services and user comments.

Processing Sensitive Personal Information: We collect limited Sensitive Personal Information (described above). We process and disclose Sensitive Personal Information only for the purposes permitted by law and as disclosed above or at the time we collect this information unless otherwise required by law. The following are permitted purposes under the Privacy Laws:

• To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services.
• To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, or confidentiality of stored or transmitted personal information.
• To resist malicious, deceptive, fraudulent, or illegal actions directed at the business and to prosecute those responsible for those actions.
• To ensure the physical safety of natural persons.
• For short-term, transient use, including, but not limited to, nonpersonalized advertising shown as part of a consumer's current interaction with the business, provided that the personal information is not disclosed to another third party and is not used to build a profile about the consumer or otherwise alter the consumer's experience outside the current interaction with the business.
• To perform services on behalf of our business.
• To verify or maintain the quality or safety of products or services that we own or control, and to improve, upgrade, or enhance such products or services.
• To collect or process sensitive personal information where such collection or processing is not for the purpose of inferring characteristics about a consumer.

Sharing Information for Targeted or Cross-Context Behavioral Marketing: Sharing your personal information means making it available to a third party so that they can use it to display a targeted or cross-context behavioral advertisement to you. Cross-context behavioral or targeted advertising means that we display an advertisement to you that is selected based on personal information about you that we obtained or inferred over time from your activities across other companies' websites, applications or online services that we use to predict your preferences or interests. Targeted advertising does not include using your interactions with us or information that you provide to us to select advertisements to show you. In the preceding twelve (12) months, we have shared the following categories of personal information of non-minors who have opted in for behavioral or cross context or targeted advertising: Identifiers (cookies or similar tracking technologies)

Notice to Nevada Residents

We do not transfer personal information for monetary consideration. If you are a Nevada resident and would like to tell us not to sell your information in the future (in case we change our no-sell policy) you may make a request online here with your name, postal address, telephone number and email address with "Nevada do not sell" in the Comment section.

Notice to Residents of Colorado, Connecticut, Delaware, Florida, Iowa, Montana, New Hampshire, New Jersey, Oregon, Virginia, and Utah

We are currently not subject to the Colorado Privacy Act, the Connecticut Personal Data Privacy Act, the Delaware Personal Data Privacy Act, the Florida Digital Bill of Rights, the Iowa Consumer Data Protection Act, the Montana Consumer Data Privacy Act, the New Hampshire Expectation of Privacy Act, the New Jersey Data Privacy Act, the Oregon Consumer Data Privacy Act, the Virginia Consumer Data Protection Act, or the Utah Consumer Privacy Act. If we become subject to any of these laws in the future, we will update this Privacy Policy accordingly.

Policy Governs Use; Changes to Privacy Policy; Misc.

Policy Governs Use. The terms of this Policy will govern the use and any information collected through the Website while it is in place.

Changes to the Privacy Policy. Technology and the Internet are rapidly changing. Yamaha, therefore, is likely to make changes to the Website in the future and as a consequence will need to revise this Privacy Policy to reflect those changes. When we revise the Privacy Policy, Yamaha will alert all users with whom it maintains email information of such modifications by means of an email to their most recently provided email address, or at our option, by means of a notice on this Site prior to the change becoming effective. It is important that you review this Privacy Policy periodically for an up-to-date understanding of Yamaha's policies and practices.

Do Not Track "DNT" Signals. Except as stated in this Privacy Policy we have not implemented the necessary program changes to honor "Do Not Track" or "DNT" browser signals for users in the U.S. As our online applications programming is refined, we will take all reasonable steps to honor such requests in the future. Please return to this privacy policy for further updates on this topic.

Third Party Websites. Yamaha mobile applications and Websites may allow you to link directly to websites or other apps operated by third parties, including, without limitation, Yamaha service providers (such as Yamaha's third-party shopping cart service provider) or marketing providers. Some of these third-party marketing channels may be "co-branded" with a Yamaha logo; even so, these third-party channels are not operated, controlled or maintained by Yamaha. These channels or links are provided for your convenience only and should be used with your discretion and prudent judgment. Links from our Website to third-party websites do not constitute sponsorship, endorsement, or approval by Yamaha of the content, policies or practices of such third-party Websites. The collection and use of your Personal Data by such co-branding third parties is the responsibility of the co-branding partner, and not Yamaha. Yamaha is not responsible for any information these websites or digital channels may obtain and does not oversee their policies or practices in collecting Personal Data. This Privacy Policy does not apply to information provided to or gathered by the third parties that operate them. The privacy policies of these third-party websites may differ from those of Yamaha. These Websites may ask you for Personal Data. Please review the privacy policy on third-party channels before submitting information, because Yamaha does not have control over the use of information collected on these websites. This Website may also be linked to websites operated by companies affiliated with Yamaha. Please review the privacy policies and practices of these digital channels before providing any Personal Data.

Children and Data Collection. Yamaha's Websites are general audience web sites. Yamaha's Website content is not directed toward children or minors who are under the age of 18. We do not knowingly collect Personal Data from children. If Yamaha or its Internet Service Providers become aware that a child has provided us with Personal Data, that information will be deleted from our databases. If you have questions about personal data that may have been submitted by a child or minor, you may inquire online here

Contacting Yamaha. To communicate with Yamaha about this Privacy Policy or to update your Individual Rights Data, please contact:

Privacy Policy Administrator
Yamaha Corporation of America
6600 Orangethorpe Avenue
Buena Park, CA 90620
Online request form here