Corporate Information

Since 1887, when it began producing reed organs, the Yamaha Corporation in Japan (then Nippon Gakki Co., Ltd.) has grown to become the world's largest manufacturer of a full line of musical instruments, and a leading producer of audio/visual products, semiconductors and other computer related products, sporting goods, home appliances and furniture, specialty metals, machine tools, and industrial robots.

Yamaha owns numerous subsidiaries and affiliates in overseas markets in addition to a number of related companies in Japan.

Additionally, Yamaha owns and runs its unique resort facilities throughout Japan so as to enhance our customers' leisure and cultural activities. Also, Yamaha provides a place for studying music, sets opportunities for presenting one's own compositions, and creates an environment for the enjoyment of a variety of musical endeavors.

Since Yamaha Music Foundation was established in 1966, it has generated a wide range of music activities throughout global society, including Yamaha music schools, and the Junior Original Concert. Strong commitment to promote and support music education and popularization is one of the most significant elements to distinguish Yamaha from its competitors.

Yamaha has endeavored to produce products and services that satisfy the diverse needs and desires of people worldwide. Its products and services are recognized the world over for superior quality in acoustics, design, technology, craftsmanship, and customer oriented services. These products and services under the brand name of Yamaha are highly regarded by a large number of professionals, institutions, business people within the related industries, and consumers.

Our corporate philosophies are embedded in our customer oriented management and operations; providing excellence in our products and services; continuous efforts to expand our existing market and create new markets; enhancement of research and development on a long range perspective; commitment to care for end users through providing even better service after sale; pursuit of further globalization of Yamaha's business; fostering positive growth through diversification.

Yamaha's very basic corporate objective is reflected in everything that it does, which is to contribute to the enrichment of the quality of lives for people around the world.

About Yamaha Corporation of America

Established in 1960 as Yamaha International Corporation, Yamaha Corporation of America (YCA) offers a large assortment of high-quality musical instruments and audio products to U.S. customers. YCA is a wholly-owned subsidiary of Yamaha Corporation, Japan, and is one of the world’s largest global subsidiary companies.

YCA is organized into specialized groups. They are the Marketing group, the Sales group, the Finance and Sales Support Services group, the People Operations group and the Artist Relations group.

The Marketing group provides consumer and channel marketing for all Yamaha products in the U.S. and is comprised of product and brand marketing departments. The product marketing departments are Keyboard, Guitar, Winds and Strings, Percussion, Professional Audio and Consumer Audio. The brand marketing departments include Studio 60, the company’s award-winning in-house agency, as well as Brand, Digital, Retail and Vertical marketing departments.

The Sales group serves the YCA authorized dealer base. The sales departments are organized by channel and include a Consumer channel, School Service Dealer channel, Piano channel, Combo channel, Institutional channel and an Audio B2B channel.

The Finance and Sales Support Services group includes Finance, Operations, Inventory Management, Operations and Project Management departments. These departments provide and support the customer and dealer service YCA is known for.

The People Operations group supports YCA employees including recruitment, training and employee benefits.

The Artist Relations group supports Yamaha artists and educators and operates several facilities in the country: Yamaha Artist Services, Inc. (YASI) in New York City, Yamaha Entertainment Group (YEG) in Franklin, Tennessee, Yamaha Artist Services Indianapolis (YASIN) in Indianapolis, Indiana and the Los Angeles Atelier in Buena Park, California.

image of YCA employees

Yamaha Corporation of America Employees April 2019