Yamaha.Com Is Number-One Site In Music Products Industry According To Global Net Tracking Service
BUENA PARK, CA (September 9, 2005) — Yamaha Corporation of America is not only the number-one manufacturer in the world of music products – it’s ahead of the pack in Web site performance as well, according to the Internet tracking service Alexa Internet (www.alexa.com).
Out of more than four million sites that Alexa tracks, yamaha.com charted at number 6,643 in keeping with data compiled in July 2005. Only one other music manufacturer’s site was named in the four-digit territory, more than 3,200 places behind.
Alexa’s global traffic ranking of Web sites is derived from uses of the Alexa toolbar, a downloadable add-on that more than 10 million people have chosen to add to their browsers. The company tracks site visits that originate as searches on its toolbar.
“Yamaha is one of the most recognized brands in the world, and our strong name recognition inevitably fuels traffic to yamaha.com,” says Terry Lewis, senior vice president, Yamaha Corporation of America. “As more and more consumers look to the Web for vital information about our products and services, we have a growing commitment to make the online experience both enjoyable and purposeful.”
According to Lewis, music is a part of every visit to the company’s homepage, which serves as a portal for key Yamaha divisions and subsidiaries, including Yamaha Electronics Corporation, providers of home A/V products; Yamaha Motors, manufacturers of land and water vehicles, and Yamaha Ringtones, an emerging yet increasingly important mobile phone business initiative for the company.
“Yamaha enjoys the considerable advantage of being able to expose a substantial number of both musical and non-musical viewers to our music, sound products and services, and the Web site accommodates the interest of these visitors by guiding them to retailers in their area,” says Don Morris, manager, Web Planning, Yamaha Corporation of America. “Another reason that we maintain a substantial amount of traffic is that we offer compelling content that is continuously renewed, which keeps people coming back for repeat visits.”
Morris notes that Yamaha has stepped up investment in the company’s Web site in recent years, not only to provide a comprehensive and enjoyable online experience, but also to provide the broadest base of consumer resources in the music industry. This includes an extensive library of downloadable product catalogues and manuals, software updates, a dealer directory, extensive service and online support, and a product knowledge base.
In addition, Yamaha has increasingly focused on its online marketing initiatives, such as regular e-mail campaigns to notify customers about special product deals, expert clinics and seminars, as well as new product announcements.
“In today’s environment, retailers and consumers don’t look to us simply for a product in a box,” Lewis notes. “Doing business with Yamaha is a comprehensive experience, and our commanding Web presence around the globe is a key factor in our ability to provide the promotional support our dealers deserve.”
For more information on Yamaha, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; or e-mail infostation@yamaha.com.
The Internet tracking service Alexa.com found that Yamaha.com outranked all other music manufacturers' Web sites in visitor traffic. More visitors means more people can learn about Yamaha's musical products and services, and how to find them. |
Alexa’s global traffic ranking of Web sites is derived from uses of the Alexa toolbar, a downloadable add-on that more than 10 million people have chosen to add to their browsers. The company tracks site visits that originate as searches on its toolbar.
“Yamaha is one of the most recognized brands in the world, and our strong name recognition inevitably fuels traffic to yamaha.com,” says Terry Lewis, senior vice president, Yamaha Corporation of America. “As more and more consumers look to the Web for vital information about our products and services, we have a growing commitment to make the online experience both enjoyable and purposeful.”
According to Lewis, music is a part of every visit to the company’s homepage, which serves as a portal for key Yamaha divisions and subsidiaries, including Yamaha Electronics Corporation, providers of home A/V products; Yamaha Motors, manufacturers of land and water vehicles, and Yamaha Ringtones, an emerging yet increasingly important mobile phone business initiative for the company.
“Yamaha enjoys the considerable advantage of being able to expose a substantial number of both musical and non-musical viewers to our music, sound products and services, and the Web site accommodates the interest of these visitors by guiding them to retailers in their area,” says Don Morris, manager, Web Planning, Yamaha Corporation of America. “Another reason that we maintain a substantial amount of traffic is that we offer compelling content that is continuously renewed, which keeps people coming back for repeat visits.”
Morris notes that Yamaha has stepped up investment in the company’s Web site in recent years, not only to provide a comprehensive and enjoyable online experience, but also to provide the broadest base of consumer resources in the music industry. This includes an extensive library of downloadable product catalogues and manuals, software updates, a dealer directory, extensive service and online support, and a product knowledge base.
In addition, Yamaha has increasingly focused on its online marketing initiatives, such as regular e-mail campaigns to notify customers about special product deals, expert clinics and seminars, as well as new product announcements.
“In today’s environment, retailers and consumers don’t look to us simply for a product in a box,” Lewis notes. “Doing business with Yamaha is a comprehensive experience, and our commanding Web presence around the globe is a key factor in our ability to provide the promotional support our dealers deserve.”
For more information on Yamaha, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; or e-mail infostation@yamaha.com.
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