Yamaha Conducts "Clavinova Connection" Seminar

BUENA PARK, CA (November 11, 2005) — Yamaha Corporation of America, Piano Division, recently conducted a special two-day training seminar on its innovative new music and wellness program, “the Clavinova Connection.” Training for the program, which was developed by Yamaha in conjunction with noted medical and musical experts, was offered to select Yamaha retailers and members of continuing care retirement communities.

Clavinova Training Group
Retailers and members of continuing care retirement facilities from all around the country gathered at Yamaha's headquarters in Buena Park to get advanced training in the Clavinova Connection music and wellness program.
Representatives of six major national retailers were in attendance, including Foster Family Music (Bettendorf, Iowa), Meridian Music (Carmel, Ind.), Music Emporium (Logan, Utah), Southern Nevada Music (Henderson, Nev.), Washburn Music (Mesa, Ariz. and Seattle, Wash.) and Wells Music (Colorado Springs. Co.) Members of Tucson’s Prime School of Music and two continuing care retirement facilities, Brooksby Village (Peabody, Mass.) and Winter Park Towers (Winter Park, Fla.), rounded out the participants.

The goal of the seminar, hosted by program co-creator Dr. Barry Bittman, was to train program facilitators on best practices in conducting the program, which centers on creating music via electronically linked Clavinova digital pianos in a social and relaxing group setting.

The program is a form of Recreational Music Making, a new music making approach characterized by enjoyable, accessible and fulfilling group music-based activities that unite people of all ages regardless of their challenges, backgrounds, ethnicity or prior experience.

Developed by physicians, musicians, music therapists and music educators, the Clavinova Connection enables even beginning musicians to play the music they’ve always loved on the very first day using “FollowLights,” flashing guide lamps on the keyboard that guide players note-by-note through the program’s “Song of the Day.”

Participants also delved in-depth into the wellness aspects of the program, such as meditation, breathing exercises and stretching, all of which help create a nurturing social environment for participants to enjoy music together and make friends in a relaxed, non-pressured atmosphere.

“With a focus on developing creativity, the Clavinova Connection also incorporates exercises in musical improvisation. Experimenting with notes and keys, the students learn by doing,” states Jim Levesque, Electronic Keyboard Marketing Manager for Yamaha.

“Perhaps the strongest element of the Clavinova Connection is the sense of community that is created,” notes Levesque. “The musical exercises are structured to develop a safe environment that makes everyone feel comfortable contributing to the music.”

“The seminar was extraordinary,” says Yamaha Business Development Specialist Dan Rodowicz. “Participants left the training more energized than ever to spread the message – and share the benefits – of recreational music-making.”

To learn more about the program, visit www.clavinovaconnection.com.

For more information, write Yamaha Corporation of America, Piano Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; or e-mail infostation@yamaha.com.

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