Percussion Idea Exchange Reinforces Yamaha's Position as Percussion Products Leader
BUENA PARK, Calif. The 2007 Percussion Idea Exchange (P.I.E.), a four-day summit focusing on the future of Yamaha Percussion Products, was held this past September at Yamaha Corporation of America headquarters in Buena Park, Calif. The meeting served as a serious forum where percussion leaders from all parts of the percussion world could discuss the current trends in product development and market needs in the U.S. This unique event featured clinics, discussion panels and performances by Yamaha artists. Yamaha Corporation of America staff and Yamaha Corporation of Japan product designers also took part in the forum, where they explored the upcoming marketplace and educational trends facing the world of percussion instruments.
"You get some really important feedback when you have a vibraphonist talking about marching percussion or a timpanist talking about concert snare drums or a college educator talking about the middle school market," said Troy Wollwage, Marketing Manager, Yamaha Percussion. "Everyone hears things differently. We strive to get input from everyone and then synthesize it down to the most important concepts upon which we can act and strengthen our business."
The 2007 PIE Meeting also provided Yamaha Percussion Artists such as Jim Campbell, Dennis Delucia, Stefon Harris and many others the opportunity to freely discuss artistic desires, educational trends and to learn more about the inner workings of the Yamaha Band and Orchestral Division.
"It was an honor to be part of such a diverse group that shared the common goal of advancing our art form," said participating Yamaha Artist Jim Campbell, currently a Professor of Music and Director of Percussion Studies at the University of Kentucky. "It's rare in today's climate to have the opportunity to exchange ideas with other colleagues, artists, educators and designers. This type of commitment from Yamaha will be appreciated by generations of future percussionists."
As a result of the high level of collaboration and free flow of ideas, the 2007 Percussion Idea Exchange turned out to be a major success, giving Yamaha valuable insights which will keep the company moving successfully into the future.
For more information, write Yamaha Corporation of America, Band & Orchestral Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; or visit www.yamaha.com/band.
 The 2007 P.I.E. served as a serious forum for leaders from all parts of the percussion world to discuss current trends in product development and market needs in the U.S. |
The 2007 PIE Meeting also provided Yamaha Percussion Artists such as Jim Campbell, Dennis Delucia, Stefon Harris and many others the opportunity to freely discuss artistic desires, educational trends and to learn more about the inner workings of the Yamaha Band and Orchestral Division.
 Yamaha's unique Percussion Idea Exchange summit featured clinics, discussion panels and performances by Yamaha artists |
As a result of the high level of collaboration and free flow of ideas, the 2007 Percussion Idea Exchange turned out to be a major success, giving Yamaha valuable insights which will keep the company moving successfully into the future.
For more information, write Yamaha Corporation of America, Band & Orchestral Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; or visit www.yamaha.com/band.