New Yamaha Drum Wall Packaging

ANAHEIM, CA — Yamaha Drums will showcase redesigned drum wall packaging at Winter NAMM 2003. Packaging has been revamped for all CL tom arms, CH boom arms and floor tom legs. "Clear-view" design boxes allow customers to view products through a transparent window and handle without damage. All boxes feature improved, stronger construction, resulting in decreased shipping damage. Finally, new, colorful graphics are sure to be an eye-catcher on any dealer's drum accessory wall.

"Today, with the variety and quantity available, products have to sell themselves with a quick look," states Dave Jewell, marketing manager, Yamaha Drums. "With this packaging upgrade, Yamaha not only improved the looks – but also the quality – of this important marketing tool.

For more information on the Tour Master Drum Cases, write Yamaha Corporation of America, Pro Audio & Combo Division, Drum Products, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail: infostation@yamaha.com or visit www.yamahadrums.com.