Yamaha Sizzles at Summer NAMM 2003

BUENA PARK, CA (July 25, 2003) — Summer NAMM 2003 in Nashville, TN was a complete success for Yamaha Corporation of America's Pro Audio & Combo and Band & Orchestral Divisions. From Friday, July 18 to Sunday, July 20, Yamaha's display area at the Nashville Convention Center welcomed thousands of visitors with a line of innovative products that sparked the interest of dealers, potential customers and the entire music products industry.

EZ-AG Demo Summer NAMM 2003
Demos of the EZ-AG Self-Teaching Guitar
This Summer's show marked the debut of the Motif ES Series and 01X mLAN Digital Mixing Studio from Digital Musical Instruments. The 01X provides everything needed to turn audio/MIDI hardware and software into a complete computer music studio and function as the true centerpiece of that system. The Motif ES (Expanded System) Music Production Workstations takes the creative process to the "next level" with massive Wave ROM, 128 notes of polyphony, and stunning samples. On Friday and Saturday, Yamaha hosted a luncheon with an up-close look at the Motif ES Series.

Yamaha Guitars debuted the Magic Stomp, which provides effects from the Yamaha UD, AG and DG Stomp programs, plus a number of digital effects from the Yamaha SPX family – separately or in combination – for the studio or gigging musician in an ultra-compact, "stomp box" format.

Drum Demo Summer NAMM 2003
The Yamaha Subkick
The product that created the most buzz on the show floor was the Subkick, from Yamaha Drums. Designed by Yamaha artist Russ Miller, this sub-frequency capture device has been designed for use with kick drums and floor toms as an alternative or supplement to a traditional microphone. Yamaha Drums also showed its five-piece Rydeen, designed for the teen and pre-teen drummer.

Professional Audio showcased the Club Series V loudspeakers and the SPX2000 effects processor. The speakers feature component upgrades, improvements in construction and significant refinements to the low end performance. The SPX2000 inherits the user interface and common programs from its predecessors, while bringing a new dimension to sound quality with 96kHz audio DSP and advanced REV-X reverb algorithm.

Violin Demo Summer NAMM 2003
Christian Howes plays the Silent Violin at the Yamaha booth.
Yamaha Portable Keyboards showcased the self-teaching EZ-AG, a new musical instrument that provides all the fun and excitement of learning to play chords and strumming on an acoustic guitar by following lights on the fretboard. Yamaha Accessory products supplemented the Portable Keyboard line with new items designed specifically for the DGX series and Tyros products.

Yamaha's Band & Orchestral Division introduced the new SVC-50SK Silent Compact Cello and a version of the YTS-82Z tenor sax without the high F# key. Constructed of Alder wood and loaded with the identical electronic features of the higher-end SVC models, the SVC-50SK carries a price point targeted to new cellists and students. The YTS-82Z provides the response, feel and sound of a vintage sax.

The Band & Orchestral Division returned for a second year with the "2nd Annual String Jam and Reception," a night of quality music hosted by the acclaimed jazz violinist Christian Howes, featured guest Jeff Coffin (Bela Fleck and the Flecktones) with special performances by several exciting young artists.

For more information, write Yamaha Corporation of America, Pro Audio & Combo and Band & Orchestral Divisions, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; or e-mail infostation@yamaha.com.


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