Yamaha Retailer Donates Piano to Manhattan Elementary School

P22 Piano at PS 20 Elementary School
(L-R) Violinist and educator Daniel Heifetz, alumna Jessica Hernandez, performer Rob Gonzalez, Yamaha Piano Division district manager Rocco Ferrante, Frank & Camille's representative John Watts and P.S. 20 Principal Dr. Leonard Golubchick gather around the Yamaha P22 upright piano that Frank & Camille's donated to the school.
BUENA PARK, CA (December 23, 2004) — Most of the students of P.S. 20 on the Lower East Side of Manhattan receive aid through state and federal free meal programs. English is a second language for many of them. And on a day when the pupils of this arts-focused elementary school got a special sneak preview of the feature film Fat Albert and its message to "do good," some prominent names in the music industry were on hand to "do good" by them.

The New York retailer of Yamaha Corporation of America, Frank & Camille's Fine Pianos on 57th, donated a P22 upright student piano to the school, whose existing piano was old and in disrepair. The gift was presented as part of a special student assembly highlighted by performances by world-renowned violinist Daniel Heifetz and singer-songwriter Rob Gonzalez. Yamaha Piano Division district manager Rocco Ferrante and Frank & Camille's John Watts made the presentation to school principal Dr. Leonard Golubchick, with representatives of the local press looking on.

Daniel Heifetz performing
World-renowned violinist Heifetz, the founder and director of the Heifetz International Music Institute in New Hampshire, shows P.S. 20 students how music relates to emotion.
Heifetz, the founder and director of the Heifetz International Music Institute in Wolfeboro, New Hampshire, used his violin to show the excited students the interrelationship between emotion and musical expression. Then Gonzalez took the stage for several rousing tunes on a Yamaha grand piano provided for the occasion – including a performance of "The Greatest Love of All" with P.S. 20 alumna Jessica Hernandez, who recently won a full scholarship to the Heifetz Institute.

P.S. 20 has a long history of excellence in the performing arts, and its graduates include artists like George Burns, Edward G. Robinson and George and Ira Gershwin as well as Senator Jacob Javits. Today, the school also boasts an equally impressive record in community service: students work with the local D.A.R.E. (Drug Abuse Resistance Education) program, the Empire State Partnership and the Henry Street Settlement, a local social service and arts organization that has served the neighborhood for more than 100 years. The school is one of only three schools in the United States to have received the prestigious Boyer Center Award for its outstanding arts in education program; it has also received the 2001 Effective Schools Award from the Council of Supervisors and Administrators, and the 2002 President's "Coming Up Taller Award."

To learn more, write Yamaha Corporation of America at P.O. Box 6600, Buena Park, CA 90622-6600; or telephone (714) 522-9011.



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