Yamaha's B&O Division Launches Podcasts
BUENA PARK, CA (November 18, 2005) — Yamaha Corporation of America – historically a music products industry leader in the use of the World Wide Web, streaming audio and other new information technologies – has launched a bi-weekly updated podcast with news from its Band & Orchestral (B&O) Division, adapting yet another new medium to the needs of its artists and customers.
Unlike traditional radio broadcasts that happen on a set schedule, or Internet streams that you can't hear without being tied to your computer, podcasts are downloadable audio files that users can listen to at their leisure using either an application like Apple’s iTunes or a portable device such as an MP3 player or Apple iPod. The Yamaha B&O podcast is available through iTunes, and listeners can tune in – and subscribe for automatic future updates – by following the easy instructions at www.yamaha.com/podcasts.
Visitors to the site can already hear sessions with Yamaha Trumpet Artists Chase Sanborn and James Thompson, as well as a recorded greeting from the Yamaha wind instrument staff. Future installments will feature jazz saxophone legend Phil Woods, Doug Yeo of the Boston Symphony, Queens College Professor Michael Mossman, Eastman School of Music Professor of Trumpet Jim Thompson, Metropolitan Opera Orchestra Principal Trumpet David Krauss, Robert Sullivan of the Cleveland Orchestra, and saxophone group The Capitol Quartet.
“Podcasting is a perfect way to place a wealth of artist expertise, clinical material and product information at our customers’ fingertips for a vibrant presentation whenever they want to hear it,” says Rick Young, Vice President/General Manager, Band & Orchestral Division. “For years, we’ve communicated with our extended Yamaha family by other means, and there will always be a place for print, e-mail and Web-based presentations. But the immediacy, richness and convenience of a podcast adds a dimension that can’t be matched. This is a perfect intersection of a maturing young medium and an audience ready for new information.”
For more information, write Yamaha Corporation of America, Band & Orchestral Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; or visit www.yamaha.com/band.
Yamaha Artist Chase Sanborn |
Visitors to the site can already hear sessions with Yamaha Trumpet Artists Chase Sanborn and James Thompson, as well as a recorded greeting from the Yamaha wind instrument staff. Future installments will feature jazz saxophone legend Phil Woods, Doug Yeo of the Boston Symphony, Queens College Professor Michael Mossman, Eastman School of Music Professor of Trumpet Jim Thompson, Metropolitan Opera Orchestra Principal Trumpet David Krauss, Robert Sullivan of the Cleveland Orchestra, and saxophone group The Capitol Quartet.
“Podcasting is a perfect way to place a wealth of artist expertise, clinical material and product information at our customers’ fingertips for a vibrant presentation whenever they want to hear it,” says Rick Young, Vice President/General Manager, Band & Orchestral Division. “For years, we’ve communicated with our extended Yamaha family by other means, and there will always be a place for print, e-mail and Web-based presentations. But the immediacy, richness and convenience of a podcast adds a dimension that can’t be matched. This is a perfect intersection of a maturing young medium and an audience ready for new information.”
For more information, write Yamaha Corporation of America, Band & Orchestral Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; or visit www.yamaha.com/band.
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