Yamaha Band & Orchestral Division Podcasts
BUENA PARK, Calif. Yamaha Corporation of America historically a music products industry leader in the use of the World Wide Web, streaming audio and other new information technologies has launched a bi-weekly updated podcast with news from its Band & Orchestral (B&O) Division, adapting yet another new medium to the needs of its artists and customers.
Unlike traditional radio broadcasts that happen on a set schedule, or Internet streams that you can't hear without being tied to your computer, podcasts are downloadable audio files that users can listen to at their leisure using either an application like Apple's iTunes or a portable device such as an MP3 player or Apple iPod. The Yamaha B&O podcast is available through iTunes, and listeners can tune in and subscribe for automatic future updates by following the easy instructions at www.yamaha.com/podcasts.
Visitors to the site can already hear and see sessions with trumpet artists Marvin Stamm, Allen Vizutti and Wayne Bergeron, trombone artist Jimmy Bosch, saxophonist Jeff Coffin and jazz saxophone legend Phil Woods. Upcoming session will include flute artist Jim Walker, trumpet artist Brian Lynch and saxophone artist Bob Franceschini, as well as video from last year's Day of Jazz, held at Yamaha Artist Services, Inc. in New York and featuring Stefon Harris on vibraphone.
"Podcasting is a perfect way to place a wealth of artist expertise, clinical material and product information at our customers' fingertips for a vibrant presentation whenever they want to hear it," says Rick Young, Vice President/General Manager, Band & Orchestral Division. "For years, we've communicated with our extended Yamaha family by other means, and there will always be a place for print, e-mail and Web-based presentations. But the immediacy, richness and convenience of a podcast adds a dimension that can't be matched. This is a perfect intersection of a maturing young medium and an audience ready for new information."
For more information, write Yamaha Corporation of America, Band & Orchestral Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; or visit www.yamaha.com/band.
 Yamaha Artist Chase Sanborn |
Visitors to the site can already hear and see sessions with trumpet artists Marvin Stamm, Allen Vizutti and Wayne Bergeron, trombone artist Jimmy Bosch, saxophonist Jeff Coffin and jazz saxophone legend Phil Woods. Upcoming session will include flute artist Jim Walker, trumpet artist Brian Lynch and saxophone artist Bob Franceschini, as well as video from last year's Day of Jazz, held at Yamaha Artist Services, Inc. in New York and featuring Stefon Harris on vibraphone.
"Podcasting is a perfect way to place a wealth of artist expertise, clinical material and product information at our customers' fingertips for a vibrant presentation whenever they want to hear it," says Rick Young, Vice President/General Manager, Band & Orchestral Division. "For years, we've communicated with our extended Yamaha family by other means, and there will always be a place for print, e-mail and Web-based presentations. But the immediacy, richness and convenience of a podcast adds a dimension that can't be matched. This is a perfect intersection of a maturing young medium and an audience ready for new information."
For more information, write Yamaha Corporation of America, Band & Orchestral Division, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail infostation@yamaha.com; or visit www.yamaha.com/band.