New Shape of Excellence in Acoustic Guitars: Yamaha Introduces FJ Jumbo Model

FJX720SC Acoustic-Electric Guitar

BUENA PARK, Calif.—The venerable FG acoustic guitar, introduced in the 1960's with the famous Red Label, is the world's top-selling guitar model of all time. The famous guitar line is now complemented by the new FJX730SC and FJX720SC acoustic-electric, medium jumbo body models.

What's more, the FJX730SC comes with Yamaha's critically-heralded A.R.T. (Acoustic Resonance Transducer) acoustic-electric pickup system, which will also be available in the dreadnought-style FGX730SC. The FJX720SC and FGX720SC include the piezo-based System55T pickup.

Built to strict standards, all models include the finest, hand-selected and naturally-dried solid Sitka Spruce tops. The 730 models include high-grade Rosewood back and sides; the 720's feature mahogany backs and sides.

The 730 models offer the one-way A.R.T. preamp system which features two proprietary transducer contact pickups precisely placed underneath the bridge. It minimizes feedback and maximizes the acoustic guitar's natural sound. The system also comes with a three-band EQ, adjustable mid-range control and onboard tuner.

"Our customers have been asking for a jumbo body offering for a long time," said Dennis Webster, marketing manager, Yamaha Guitars. "Not only have we designed a great jumbo shape, but we've also added the A.R.T. system so that they will sound great out of the gate. Acoustic-electric gigging guitarists have something really great to sing about."

Celebrating its 40th year of selling top-quality acoustic, electric and bass guitars in the United States in 2009, Yamaha was one of the first companies to bring quality Asian construction to the worldwide market. In 2008, Yamaha became the top-selling acoustic and acoustic-electric guitar brand in the United States, determined by sales volume and number of units sold, with the APX500 rising to the top slot in acoustic-electric models.

For more information, write Yamaha Corporation of America, Pro Audio & Combo Division, Guitar Products, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; email infostation@yamaha.com.