Loyal Fans will Soon Be Wearing Yamaha on Their Sleeves

BUENA PARK, Calif. (September 20, 2013) — Before the share button became the ultimate form of expression, musicians from every genre showed their true colors by wearing a cotton t-shirt touting their favorite bands’ logo — before they sold out, of course. Since the early days of rock ‘n roll, promotional merchandise has had a home beside the main stage, on boutique store shelves and on the racks of the world’s finest department stores.

 This holiday season, loyal fans of Yamaha musical instruments and audio products are invited to find their voice on the racks of the online company store and show the world their passion for music. “Yamaha is fortunate to have millions of loyal fans who choose to own our products, not once but several times over,” said John Shalhoup, Yamaha’s Chief Marketing Director. “Over the years, we’ve had limited options for our fans who’d like to wear the Yamaha logo.” At the new online company store, www.yamahagear.com, fans have access to purchase or earn everything from t-shirts to backpacks; from roadie tools to area rugs. Yamaha is even offering wine glasses and cheese boards, for when it feels like music-at-home tonight.