Yamaha Turns It Up to Eleven with 'All-Star Concert on the Grand' Extravaganza Slated for 2018 NAMM Show
ANAHEIM (January 25, 2018) — Having dazzled its dealers for 20 years with the biggest, star-studded NAMM concert experiences imaginable, Yamaha is finally bringing its legendary multimedia production to all show attendees during the 2018 NAMM Show, to be held at the Anaheim Convention Center, January 25-28.
The world's largest musical instrument manufacturer promises an unforgettable multimedia, multi-artist extravaganza with the "Yamaha All-Star Concert on the Grand 2018" set to crank up the volume on Friday, January 26 beginning at 6 p.m. on the Yamaha Grand Plaza Stage.
"This concert experience will be gigantic—an over-the-top lineup of performances the likes of which the NAMM Show has never seen before," said Chris Gero, the three-time Emmy Award winning producer of the concert, and the founder and vice president of Yamaha Entertainment Group (YEG). "We have been so deeply honored to offer jaw dropping, mesmerizing concert magic to our dealers over the past two decades. We felt it was time to greatly expand our time-tested experience to delight all NAMM show attendees. This will be the highlight event at NAMM and something you will not want to miss."
YEG manages the endorsements for more than 3,000 artists and musicians around the globe, and has earned an impressive 17 Emmy Award nominations for their work in film and music production.
While the artist lineup for the concert remains hush hush, Yamaha has built a stellar reputation for developing and producing the largest and most energy filled concert events at past NAMM Shows, with artist luminaries such as Elton John, Stevie Wonder, Tony Bennett, John Legend, Earth, Wind & Fire, U2 founder and drummer Larry Mullen, Jr., and many others.
In addition to bringing some of the biggest names in music to the stage for January's All-Star Concert on the Grand 2018, Yamaha will power the entire plaza with the company's award-winning commercial audio gear, including the Rivage PM10 Digital Mixing System and NEXO line array speakers.
For more information, visit the Yamaha Booth at the 2018 NAMM Show in the Anaheim Marriott Hotel, Marquis Ballroom, January 25-28, 2018, or http://www.yamahaentertainmentgroup.com