Yamaha Launches Pocket Society Program to Celebrate and Support Working Drummers
BUENA PARK, Calif., March 3, 2026 —Yamaha Corporation of America ("Yamaha") is proud to announce the official launch of the Yamaha Pocket Society ("Pocket Society"), an initiative designed to recognize and support passionate, working drummers who embody core Yamaha values through performance, education, and online engagement.
"We are looking for drummers who share our passion for music and will help act as brand ambassadors for Yamaha Drums, working collectively, as we strive for excellence and authenticity in every performance," states Matthew Rudin, marketing manager of drums at Yamaha.
The Pocket Society reflects our commitment to building a close-knit community of real-world musicians who are already championing the brand in their everyday work.
Program Highlights
Pocket Society members are selected based on their visibility as performers, educators, or online content creators, along with their alignment with Yamaha's brand values and genuine use of Yamaha drum products.
Participants will have the opportunity, from time to time, to receive:
- Select product discounts through participating, authorized Yamaha dealers
- YAMAHA® promotional items
- Early access to new products and feedback opportunities
- Invitations to industry events (e.g., national trade shows, regional drum clinics, etc.)
- A semi-annual newsletter and opportunities to be featured in future Yamaha marketing efforts
Participation in the program is by nomination or referral, with participating, authorized Yamaha dealers and Yamaha district managers playing a key role in identifying qualified candidates.
Applications will be reviewed by the Yamaha Drum Marketing Team, with an emphasis on authenticity, community involvement, and passion for YAMAHA gear.
For more information on the Yamaha Pocket Society, or to inquire about nomination opportunities, please contact your participating, authorized Yamaha Drums dealer.
Updated May 14, 2026. This press release has been updated to clarify the terms of the Yamaha Pocket Society program. This program replaces the Yamaha Drums 'Local Heroes Program' which ended on [March 1, 2026]. No new applicants will be accepted into the Local Heroes Program.