London [ Retail Store “Snow Peak St James’s” ]
“We’re not just a reseller, we consider ourselves part of a community. We hold camping events around the world to inspire people to enjoy the outdoors and anyone is welcome to drop in here for a chat with the staff or a snack in our cafe without feeling obliged to buy anything,” says General Manager Gunnar Björling.
“We take pride in innovation and it’s these interactions which drive our determination to constantly look for better materials, to look at every detail and devise new products for a new type of camping.”
The atmosphere at Snow Peak St James’s is enhanced by a high end audio installation by sound artist Manabu Shimada. This perfectly complements the high quality look and feel of the company’s products with an equally refined aural sensation - a gentle, relaxing and constantly evolving natural soundscape which fills the staircase linking the store’s three floors. Elsewhere, Yamaha’s discreet VXS1ML, VXS3S and VXS5 speakers play a soothing musical soundtrack.
Snow Peak’s ‘we are also users’ motto and its company policy of building to a performance level, not a price, could be equally applicable to Yamaha. So it is unsurprising that the company chose a Yamaha audio system for the store, with Manabu Shimada carefully selecting the speakers to deliver his painstakingly-designed soundtrack.