Our Story

It all began with a dream: To craft the world’s finest pianos.

photo of Leo Sirota with Yamaha grand piano and a picture of the first organ

In 1900, a small company started by Torakusu Yamaha built Japan’s first upright piano. Just two years later, they would create the country’s first grand piano, which would go on to receive an Honorary Grand Prize at the St. Louis World’s Fair. Torakusu and his craftsmen would soon be traveling the world with their instruments, earning praise from the era’s most acclaimed pianists.

In 1928, famed pianist Leo Sirota wrote, “I have played the Yamaha piano many times and have come to the conclusion that this instrument is equal to the best pianos from Germany and America.” Feedback from pianists like Sirota and Artur Rubinstein, along with leading edge techniques learned from European piano makers would help take the pianos made by Torakusu Yamaha to new heights.

photo of Cesare Tallone working on a new Yamaha grand

In 1950, after years of research and development, Yamaha released the FC concert grand. Performances by pianists such as Adolf Baller, Walter Gieseking and “Lion of the Keyboard” Wilhelm Backhaus helped earn the FC a reputation as a world-class piano.

By 1965, Yamaha was producing more pianos than any company in the world. The first pianos designed, patented and manufactured entirely by Yamaha – C Series grands and U Series uprights – began rolling out of the new state-of-the-art factory in Kakegawa, Japan. The C Series would earn fame as the most recorded piano in history, played by some of the most popular artists of the last 50 years including Elton John, Alicia Keys, Paul McCartney, John Legend, Sarah McLachlan, Jamie Cullum, Sheryl Crow, Chick Corea and Sara Bareilles. The U Series would go on to become the world’s most popular upright piano.

But Yamaha craftsmen were already on to the next challenge. Cesare Tallone, Europe’s most respected piano technician, was working with Yamaha on a new concert grand. In November 1967, Yamaha unveiled the CF concert grand piano during a banquet at Tokyo’s Hotel Okura. Famed pianist Wilhelm Kempff played the CF that night and called it, “One of the top pianos in the world.”

photo of Sviatoslav Richter playing CFIII Yamaha concert grand piano in a concert

One by one, European music festivals adopted the CF as their official piano. The Freiberg Music Festival in Germany, the Toul Music Festival, La Roque d’Antheron and the historic La Chaise-Dieu Festival in France. So many Menton Music Festival pianists had insisted on playing the Yamaha CF that it was chosen as the festival’s sole official piano.

The success of the CF inspired Yamaha craftsmen to develop a new concert grand piano with the power and tonal quality to fill even the largest hall with rich, resonant sound. In 1983, Yamaha unveiled the CFIII Yamaha concert grand piano, which was an instant success.

Famed Russian pianist Sviatoslav Richter used the new piano for every performance of his tour in Italy. It was designated as the sole official piano of the International Johann Sebastian Bach Competition in Germany, the official instrument of Poland’s International Chopin Piano Competition and official piano for the prestigious International Tchaikovsky Competition in Russia.

photo of a boy with headset playing Yamaha piano

In the late 1970s and 80s, the digital era would spark a series of Yamaha innovations that helped redefine the modern piano.

In 1983, Yamaha introduced the world to a new kind of piano - the Clavinova. The revolutionary YP-40 put the power and performance of a grand piano in a portable, electric keyboard for the first time, bringing big sound to smaller spaces.

In 1987, Yamaha Disklavier took the idea of a player piano to the next level. Disklavier was originally conceived to faithfully reproduce performances so music professors could critique their students. But it didn’t take long for artists to realize this technology offered nearly endless possibilities. In 2013, Elton John streamed his live performance to Disklavier pianos in ten countries. Each one played his actual keystrokes, note for note, in real time, as if he were there.

In 1993, Yamaha introduced the SILENT Piano™, removing all limits to where and when artists could play. And bringing the exceptional tone of the world’s finest instruments straight to your headphones.

In May 2010, after 19 years of prototypes and input from the world’s most acclaimed pianists, Yamaha unveiled the CF Series concert grand piano. As the company’s flagship, it is considered the pinnacle of pianos. In October 2010, Russian pianist Yulianna Avdeeva, performing on a Yamaha CFX, won first prize at the 16th International Chopin Piano Competition in Warsaw, Poland - the first time a pianist won playing a Japanese-made piano.

In 2016, the once tiny company started by Torakusu Yamaha also received the prestigious “Top 100 Global Innovator” award from Thomson Reuters for the third consecutive year. TIME included the Yamaha Clavinova on a list of the most influential technologies of the last fifty years alongside groundbreaking inventions such as the color television, Gameboy and iPhone.

Today, a new generation of Yamaha breakthroughs such as TransAcoustic™ and AvantGrand continue to resonate with artists who crave an authentic acoustic experience and seamless integration with the latest smart devices.

Like a fine piano, a fine piano maker gets better with age. After more than a century, and over 8 million pianos, Yamaha has earned a reputation for tone, beauty, craftsmanship and quality the world over.

If history is any indication, the best is yet to come.

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Consumer Warning: Unauthorized Sellers

Yamaha Corporation of America sells products ONLY through authorized channel partners. ONLY channel partners authorized by Yamaha have committed to provide excellent pre-sale and post-sale customer service and to uphold Yamaha standards. And authorized Yamaha channel partners are the ONLY sellers that can convey to you, the consumer, the Yamaha factory warranty.

Not every seller advertising Yamaha® products has been authorized by Yamaha to advertise or sell those products. Unauthorized sellers may be selling counterfeit, used, damaged, or altered products (including products that have had serial numbers removed or altered), and often do not even have the Yamaha® products in inventory to sell. Consumers who have purchased from unauthorized sellers report problems contacting these unauthorized sellers for post-sale support, and in some instances have even experienced credit card fraud.

To avoid these problems, you should always buy from authorized Yamaha channel partners. If you have any questions regarding whether you are dealing with an authorized Yamaha channel partners you can check Yamaha's list of authorized sellers here.

To help guide you, we have compiled below a list of known unauthorized sellers. This is not a complete list as new unauthorized sellers emerge routinely, and we recommend you check the authorized dealer links above or contact us if you have any doubts. We note that unauthorized sellers may appear on a marketplace site, hosted by companies such as Amazon, eBay, Walmart, Reverb, Newegg or Facebook. While Amazon.com is an authorized dealer for some Yamaha products, some sellers on their marketplace are not, so you should always confirm that the seller is authorized by Yamaha.